BLUEDAISY MARKETING LTD
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · IFRS| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 100 | 100 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (17 events)Click to expand
- 2025-10-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-08-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-08-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-04-01📄change-person-director-company-with-change-dateofficers · CH01
- 2021-02-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-12-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-12-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-11-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-12-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-03-29📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-12-23📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-05-20📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-07-29📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2010-03-23🏢Company incorporatedAs BLUEDAISY MARKETING LTD
- 2010-03-23➕COOPER, Donna Marie appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
- +No director turnover: Company is 16 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 16 years.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Donna Marie Cooper Individual · British · DOB 05/1974 · age 52 | 75–100% | — | 75-100% shares | 23/03/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
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Filing status
Officers (1 active · 0 resigned)
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