5 HERTFORD STREET (TRADING) LIMITED
🌳Matureactive
07219162 · ltd · incorporated 2010-04-09
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Other reservation service activities n.e.c.
Sector: Administrative & support services
ALSO REGISTERED FOR
- 81100SIC 81100
Investor take
PursueActive trading company with a 68-year-old founder — textbook succession opportunity.
Opportunity 79/100 (strong), bankability 67/100. Strong seller-intent signal (73/100, director aged 68). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (65/100).
🏦
Refinance opportunity
4 live charges · 3 lenders · oldest 14.4y
35/100
too messy
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 14.4 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Legal-friction score 25/100 — workable, but lender will want more DD.
Data confidence
Overall: medium (60/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
4 charges (4/4 with lender, 4/4 with type)
90
Directors & officers
7 officers (3 active, 7 linked, 2 with DOB)
76
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
19 connected companies via shared directors
90
Filing history
95 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
77
Few red flags.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
2
filings
- • 2 persons-with-significant-control
Last 180 days
5
filings
- • 2 persons-with-significant-control
- • 2 capital
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (41 events)Click to expand
- 2026-04-13📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2026-04-13📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-02-05📄capital-return-purchase-own-sharescapital · SH03
- 2026-01-26📄capital-cancellation-sharescapital · SH06
- 2025-09-25📄accounts-with-accounts-type-fullaccounts · AA
- 2025-06-23📄change-corporate-director-company-with-change-dateofficers · CH02
- 2025-06-23📄change-corporate-director-company-with-change-dateofficers · CH02
- 2025-04-30📄capital-cancellation-sharescapital · SH06
- 2025-04-07📄capital-return-purchase-own-sharescapital · SH03
- 2025-03-06📄mortgage-satisfy-charge-fullmortgage · MR04
- 2025-03-06🔓Charge satisfied #3
- 2025-02-20📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-01-24📄capital-cancellation-sharescapital · SH06
- 2025-01-24📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-01-21🔒Charge registered #4Lender: Anastacia Ag
- 2024-12-12📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-12-11➖ALLY, Bibi Rahima resignedsecretary
- 2024-11-17📄memorandum-articlesincorporation · MA
- 2024-11-17📄resolutionresolution · RESOLUTIONS
- 2024-11-13📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-11-13📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2024-11-07📄capital-allotment-sharescapital · SH01
- 2024-10-03📄accounts-with-accounts-type-smallaccounts · AA
- 2024-03-14📄capital-allotment-sharescapital · SH01
- 2024-03-02📄resolutionresolution · RESOLUTIONS
- 2024-02-21🔓Charge satisfied #2
- 2024-02-21🔓Charge satisfied #1
- 2023-11-13➕ROBIN BIRLEY SERVICES LIMITED appointedcorporate-director
- 2022-12-22🔒Charge registered #3Lender: Anastacia Ag
- 2020-04-24➕ALLY, Bibi Rahima appointedsecretary
- 2020-04-24➖FULHAM MANAGEMENT LIMITED resignedcorporate-secretary
- 2019-05-24➖ALLY, Bibi Rahima resignedsecretary
- 2019-05-24➕FULHAM MANAGEMENT LIMITED appointedcorporate-secretary
- 2019-03-12🔒Charge registered #2Lender: Hsbc UK Bank PLC
- 2011-12-21🔒Charge registered #1Lender: Hsbc Bank PLC
- 2010-04-14➕5 HERTFORD STREET LIMITED appointedcorporate-director
- 2010-04-14➖RICHARDSON, Clive Stuart resigneddirector
- 2010-04-09🏢Company incorporatedAs 5 HERTFORD STREET (TRADING) LIMITED
- 2010-04-09➕BIRLEY, Robin Marcus appointeddirector
- 2010-04-09➕ALLY, Bibi Rahima appointedsecretary
- 2010-04-09➕RICHARDSON, Clive Stuart appointeddirector
Owner dependency
98/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Founder name in company name: Company name contains director surname "LIMITED" — strong identity link between founder and business.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 68 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
63/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
- secondary12+ year tenure: Director in role 16 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Rbhl Midco Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Rbhl Midco Limited
Corporate parent · holds 75-100% shares
⬇
5 HERTFORD STREET (TRADING) LIMITED
This company · 07219162
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Rbhl Midco Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 06/03/2026 |
2 historic (ceased) PSCs
- Robin Birley Holdings Limitedceased 06/03/2026· 75-100% shares · 75-100% voting · board control
- Mr Robin Marcus Birleyceased 30/10/2024· 50-75% shares · 50-75% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2010-04-09
Jurisdictionengland-wales
Primary SIC79909 — Other reservation service activities n.e.c.
Registered office
5th Floor, 105 Piccadilly
London
W1J 7NJ
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-06
Last: 2026-02-20
Officers (3 active · 4 resigned)
BIRLEY, Robin Marcus→
Activedirector · ~68y · appointed 2010-04-09
View their other companies + combined net worth →
5 HERTFORD STREET LIMITED→
Activecorporate-director · appointed 2010-04-14
View their other companies + combined net worth →
ROBIN BIRLEY SERVICES LIMITED→
Activecorporate-director · appointed 2023-11-13
View their other companies + combined net worth →
ALLY, Bibi Rahima→
Resignedsecretary · appointed 2020-04-24 · resigned 2024-12-11
ALLY, Bibi Rahima→
Resignedsecretary · appointed 2010-04-09 · resigned 2019-05-24
FULHAM MANAGEMENT LIMITED→
Resignedcorporate-secretary · appointed 2019-05-24 · resigned 2020-04-24
RICHARDSON, Clive Stuart→
Resigneddirector · ~61y · appointed 2010-04-09 · resigned 2010-04-14
Click a director name to see their full track record across all companies.
Mortgages & charges
4
Total charges
1
Outstanding
1
Active lenders
Status:Lender:4 of 4 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Anastacia Ag | A registered charge | — | 21/01/2025 | — | |
| satisfied | Anastacia Ag | A registered charge | — | 22/12/2022 | 06/03/2025 | |
| satisfied | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 12/03/2019 | 21/02/2024 | |
| satisfied | HSBC Hsbc Bank PLC | Debenture | 1 property | 21/12/2011 | 21/02/2024 |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (95 total)
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2026-04-13
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-04-13
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-20
capital-return-purchase-own-shares
capital · SH03
2026-02-05
capital-cancellation-shares
capital · SH06
2026-01-26
accounts-with-accounts-type-full
accounts · AA
2025-09-25
change-corporate-director-company-with-change-date
officers · CH02
2025-06-23
change-corporate-director-company-with-change-date
officers · CH02
2025-06-23
capital-cancellation-shares
capital · SH06
2025-04-30
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-22
capital-return-purchase-own-shares
capital · SH03
2025-04-07
mortgage-satisfy-charge-full
mortgage · MR04
2025-03-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-02-20
capital-cancellation-shares
capital · SH06
2025-01-24
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2025-01-24