ACQUITY CUSTOMER INSIGHT LIMITED
⚰️Wound downdissolved
07266006 · ltd · incorporated 2010-05-26
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
48/100
Watch
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)Distressed unclear — structural issues outweigh the discount.
Opportunity 48/100 (watch), bankability 52/100. Strong seller-intent signal (68/100, director aged 65). Asset purchase likely safer than share purchase given structural signals. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: share sale to pe / searcher (30/100). Current lenders should be on monthly review.
🏦
Refinance opportunity
3 live charges · 3 lenders · oldest 16.0y
25/100
too messy
Structure is too messy for a clean refinance right now — clean up first or expect bespoke terms.
- · Oldest live charge is 16.0 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Legal-friction score 50/100 (high).
Data confidence
Overall: medium (61/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
3 charges (3/3 with lender, 3/3 with type)
90
Directors & officers
17 officers (4 active, 17 linked, 14 with DOB)
86
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
38 connected companies via shared directors
90
Filing history
66 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
48/100Watch
PassWatchWorth a lookStrongExceptional
Not actionable now, but monitor — distressed, succession, or structural changes could flip this into a real opportunity.
Business quality
10
Concerning — overdue filings or status flags present.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
41
Multiple red flags — proceed with caution.
Signal strength
100
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (62 events)Click to expand
- 2020-06-30⚠️gazette-dissolved-liquidationgazette · GAZ2
- 2020-06-30🏁Company dissolved
- 2020-03-31⚠️liquidation-voluntary-members-return-of-final-meetinginsolvency · LIQ13
- 2019-06-21⚠️liquidation-voluntary-statement-of-receipts-and-payments-with-brought-down-dateinsolvency · LIQ03
- 2018-06-06📄accounts-with-accounts-type-fullaccounts · AA
- 2018-05-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-05-04⚠️liquidation-voluntary-appointment-of-liquidatorinsolvency · 600
- 2018-05-04⚠️liquidation-voluntary-declaration-of-solvencyinsolvency · LIQ01
- 2018-05-04📄resolutionresolution · RESOLUTIONS
- 2018-01-02📄appoint-person-director-company-with-name-dateofficers · AP01
- 2018-01-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2017-12-07➕SIMPSON, Derek Boyd appointeddirector
- 2017-12-07➖HAIRE, Andrew Christopher resigneddirector
- 2017-11-27📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2017-07-05📄appoint-person-director-company-with-name-dateofficers · AP01
- 2017-06-16➕BURTON, Daniel Kenneth appointeddirector
- 2016-12-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2016-12-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2016-12-06📄appoint-person-director-company-with-name-dateofficers · AP01
- 2016-12-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2016-12-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2016-12-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2016-12-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2016-12-06📄termination-director-company-with-name-termination-dateofficers · TM01
- 2016-12-06📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2016-12-06📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2016-12-01📄accounts-with-accounts-type-fullaccounts · AA
- 2016-11-29➕RICE, Anthony Jan appointeddirector
- 2016-11-29➕ROWE, Patrick Brian Francis appointeddirector
- 2016-11-29➖BROWN, Matthew John Harding resignedsecretary
- 2016-11-29➖BARNES-AUSTIN, James David resigneddirector
- 2016-11-29➖BILBOUL, Benjamin Anthony resigneddirector
- 2016-11-29➖BROWN, Matthew John Harding resigneddirector
- 2016-11-29➕HAIRE, Andrew Christopher appointeddirector
- 2016-11-29➖PHILLIPS, Mark David resigneddirector
- 2016-11-29➖RUNACUS, Mark Gordon resigneddirector
- 2016-11-28📄mortgage-satisfy-charge-fullmortgage · MR04
- 2016-11-28🔓Charge satisfied #3
- 2016-11-24➕BILBOUL, Benjamin Anthony appointeddirector
- 2016-11-08🔓Charge satisfied #1
- 2016-09-21➕BARNES-AUSTIN, James David appointeddirector
- 2016-09-21➖SCOFFIELD, Ian Michael resigneddirector
- 2015-09-08➕PHILLIPS, Mark David appointeddirector
- 2014-12-23🔓Charge satisfied #2
- 2014-11-04➖WATSON, Charles Basil Lucas resigneddirector
- 2014-07-08🔒Charge registered #3Lender: National Westminster Bank PLC
- 2014-05-13➕SCOFFIELD, Ian Michael appointeddirector
- 2013-06-20➖SILVER, Adam resigneddirector
- 2011-12-20➕SILVER, Adam appointeddirector
- 2011-12-20➕WATSON, Charles Basil Lucas appointeddirector
Showing most recent 50 of 62 events
Owner dependency
55/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -4 active directors: Broader management team in place — suggests transferable governance.
- +Founder age: Director aged approximately 65 — succession pressure is live.
Succession & seller-readiness
60/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
2 high · 1 med ·Company dissolved
highCompany has been dissolved — it no longer legally exists. Any diligence here is historical only.
Evidence: Dissolved on 2020-06-30
5 insolvency-related filings on record
highFilings relating to insolvency, liquidation, or administration exist in the company's history. Review before proceeding.
Evidence: 2020-06-30: gazette-dissolved-liquidation; 2020-03-31: liquidation-voluntary-members-return-of-final-meeting
Charge satisfaction-then-recreation pattern
mediumMultiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Group structure
Karmarama Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Karmarama Limited
Corporate parent · holds 75-100% shares · board control
⬇
ACQUITY CUSTOMER INSIGHT LIMITED
This company · 07266006
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Karmarama Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
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| ALMAS CONSULTING LTD→ 07552449 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| ALOIS TECHNOLOGIES LIMITED→ 10621417 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ALPHA CONTROLS LIMITED→ 03745706 · est 1999 · no financials extracted | — | — | — | — | 27y | — | — |
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| ALTWOOD BAILEY ACCOUNTANTS LIMITED→ 07603962 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| ALTWOOD FINANCIAL SERVICES LIMITED→ 07538893 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| ALVISE LIMITED→ 06631736 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| AMA MANAGEMENT SERVICES LIMITED→ 08668297 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| AMANDA J ADVISORY LIMITED→ 16726719 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusdissolved
Typeltd
Incorporated2010-05-26
Jurisdictionengland-wales
Primary SIC73110 — Advertising agencies
Registered office
81 Station Road
Marlow
Bucks
SL7 1NS
Filing status
Accounts
Next due: —
Last made up to: 2017-08-31
Confirmation statement
Next due: —
Last: —
Officers (0 active · 13 resigned)
BURTON, Daniel Kenneth→
Activedirector · ~53y · appointed 2017-06-16
View their other companies + combined net worth →
RICE, Anthony Jan→
Activedirector · ~52y · appointed 2016-11-29
View their other companies + combined net worth →
ROWE, Patrick Brian Francis→
Activedirector · ~62y · appointed 2016-11-29
View their other companies + combined net worth →
SIMPSON, Derek Boyd→
Activedirector · ~65y · appointed 2017-12-07
View their other companies + combined net worth →
BROWN, Matthew John Harding→
Resignedsecretary · appointed 2010-05-26 · resigned 2016-11-29
OVALSEC LIMITED→
Resignedcorporate-secretary · appointed 2010-05-26 · resigned 2010-05-26
BARNES-AUSTIN, James David→
Resigneddirector · ~62y · appointed 2016-09-21 · resigned 2016-11-29
BILBOUL, Benjamin Anthony→
Resigneddirector · ~57y · appointed 2016-11-24 · resigned 2016-11-29
BROWN, Matthew John Harding→
Resigneddirector · ~60y · appointed 2010-05-26 · resigned 2016-11-29
CONWAY, Monica Ursula→
Resigneddirector · ~57y · appointed 2010-05-26 · resigned 2011-01-18
HAIRE, Andrew Christopher→
Resigneddirector · ~60y · appointed 2016-11-29 · resigned 2017-12-07
PHILLIPS, Mark David→
Resigneddirector · ~56y · appointed 2015-09-08 · resigned 2016-11-29
RUNACUS, Mark Gordon→
Resigneddirector · ~64y · appointed 2011-01-18 · resigned 2016-11-29
SCOFFIELD, Ian Michael→
Resigneddirector · ~57y · appointed 2014-05-13 · resigned 2016-09-21
SILVER, Adam→
Resigneddirector · ~51y · appointed 2011-12-20 · resigned 2013-06-20
WATSON, Charles Basil Lucas→
Resigneddirector · ~64y · appointed 2011-12-20 · resigned 2014-11-04
OVAL NOMINEES LIMITED→
Resignedcorporate-director · appointed 2010-05-26 · resigned 2010-05-26
Click a director name to see their full track record across all companies.
Mortgages & charges
3
Total charges
0
Outstanding
0
Active lenders
Status:Lender:3 of 3 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | National Westminster Bank National Westminster Bank PLC | A registered charge | — | 08/07/2014 | 28/11/2016 | |
| satisfied | Lloyds Banking Group The Royal Bank of Scotland PLC | Debenture | 1 property | 18/08/2011 | 23/12/2014 | |
| satisfied | NatWest Group Rbs Invoice Finance Limited | All assets debenture | 1 property | 28/06/2010 | 08/11/2016 |
Recent filings (66 total)
gazette-dissolved-liquidation
gazette · GAZ2
2020-06-30
liquidation-voluntary-members-return-of-final-meeting
insolvency · LIQ13
2020-03-31
liquidation-voluntary-statement-of-receipts-and-payments-with-brought-down-date
insolvency · LIQ03
2019-06-21
accounts-with-accounts-type-full
accounts · AA
2018-06-06
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2018-05-11
liquidation-voluntary-appointment-of-liquidator
insolvency · 600
2018-05-04
liquidation-voluntary-declaration-of-solvency
insolvency · LIQ01
2018-05-04
resolution
resolution · RESOLUTIONS
2018-05-04
appoint-person-director-company-with-name-date
officers · AP01
2018-01-02
termination-director-company-with-name-termination-date
officers · TM01
2018-01-02
change-account-reference-date-company-previous-extended
accounts · AA01
2017-11-27
appoint-person-director-company-with-name-date
officers · AP01
2017-07-05
confirmation-statement-with-updates
confirmation-statement · CS01
2017-05-31
appoint-person-director-company-with-name-date
officers · AP01
2016-12-06
appoint-person-director-company-with-name-date
officers · AP01
2016-12-06