ADVANTAGESIGNZ LIMITED

💤Zombieactive
07300196 · ltd · incorporated 2010-06-30
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
£529.2k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Specialised design activities
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
51 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £529,207
Cash YoY
+40%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£365k
↑ 40% YoY
Net Worth
£529k
↑ 17% YoY
Current Assets
£725k
↑ 22% YoY
Current Liabilities
£0£145k£290k£435k£580k£725kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-07-312024-07-31
Total assets£547.3k£472.4k
Current assets£724.8k£595.4k
Cash£365.5k£261.1k
Debtors£350.7k£321.1k
Net assets£529.2k£450.5k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2026-04-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-04-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-04-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-06-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-04-28
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  8. 2021-04-27
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  9. 2020-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-04-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2017-12-17
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2017-12-17
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  13. 2017-12-17
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2017-12-05
    JONES, Rebecca resigned
    director
  15. 2017-11-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2017-10-04
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  17. 2017-10-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  18. 2017-10-01
    GUBBINS, Jack Richard resigned
    secretary
  19. 2017-10-01
    JONES, Rebecca appointed
    director
  20. 2010-06-30
    🏢
    Company incorporated
    As ADVANTAGESIGNZ LIMITED
  21. 2010-06-30
    MCSTRAVICK, Lee Graham appointed
    director
  22. 2010-06-30
    GUBBINS, Jack Richard appointed
    secretary

Owner dependency

85/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 16 years.
  • secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Lee Graham Mcstravick
Individual · British · DOB 09/1978 · age 48
5075%
50–75%board control50-75% shares · 50-75% voting · board control30/06/2016
Miss Rebecca Jones
Individual · British · DOB 01/1978 · age 48
2550%
25–50%25-50% shares · 25-50% voting01/12/2017
1 historic (ceased) PSC
  • Miss Rebecca Jonesceased 01/12/2017· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2010-06-30
Jurisdictionengland-wales
Primary SIC74100 — Specialised design activities

Registered office

Unit G1
Morton Park Way
Darlington
County Durham
DL1 4PQ
England

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-10-02
Last: 2025-09-18

Officers (1 active · 2 resigned)

MCSTRAVICK, Lee Graham
director · ~48y · appointed 2010-06-30
View their other companies + combined net worth →
Active
GUBBINS, Jack Richard
secretary · appointed 2010-06-30 · resigned 2017-10-01
Resigned
JONES, Rebecca
director · ~48y · appointed 2017-10-01 · resigned 2017-12-05
Resigned

Click a director name to see their full track record across all companies.

Recent filings (51 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-04-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-23
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-07-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-07-29
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-04-28
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2021-04-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-27