ADVANTAGESIGNZ LIMITED
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £547.3k | £472.4k |
| Current assets | £724.8k | £595.4k |
| Cash | £365.5k | £261.1k |
| Debtors | £350.7k | £321.1k |
| Net assets | £529.2k | £450.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
- • 1 accounts
Corporate timeline (22 events)Click to expand
- 2026-04-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-04-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-04-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-06-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-07-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-07-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-04-27📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2020-07-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-04-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-12-17📄termination-director-company-with-name-termination-dateofficers · TM01
- 2017-12-17📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2017-12-17📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2017-12-05➖JONES, Rebecca resigneddirector
- 2017-11-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-10-04📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2017-10-04📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2017-10-01➖GUBBINS, Jack Richard resignedsecretary
- 2017-10-01➕JONES, Rebecca appointeddirector
- 2010-06-30🏢Company incorporatedAs ADVANTAGESIGNZ LIMITED
- 2010-06-30➕MCSTRAVICK, Lee Graham appointeddirector
- 2010-06-30➕GUBBINS, Jack Richard appointedsecretary
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 16 years.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Lee Graham Mcstravick Individual · British · DOB 09/1978 · age 48 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 30/06/2016 |
Miss Rebecca Jones Individual · British · DOB 01/1978 · age 48 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/12/2017 |
1 historic (ceased) PSC
- Miss Rebecca Jonesceased 01/12/2017· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 2 resigned)
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