ACTION SPORTS DISTRIBUTION LIMITED

🌳Matureactive
07333062 · ltd · incorporated 2010-08-02
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 8.1y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
year to Sept 2024
Net worth
£204.2k
book net assets
Opportunity
78/100
Strong
🔔
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What this business does
Primary activity: SIC 47640
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).

🏦

Refinance opportunity

1 live charge · oldest 8.1y

85/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 8.1 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
34 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £204,219

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£204k
↑ 1.0% YoY
Current Assets
£288k
↓ 20% YoY
Current Liabilities
£0£72k£144k£216k£288k£361kSept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-09-302023-09-30
Total assets£204.2k£202.2k
Current assets£288.0k£360.6k
Net assets£204.2k£202.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-06-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-05-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-06-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-06-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-06-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2020-10-30
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2020-10-01
    MUSCUTT, Helen Louise appointed
    director
  8. 2020-06-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-06-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2018-06-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2018-04-26
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  12. 2018-04-19
    🔒
    Charge registered #1
    Lender: Lloyds Bank Commercial Finance Limited
  13. 2017-03-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2016-06-24
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-09-18
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2015-03-04
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2014-09-12
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  18. 2010-08-02
    🏢
    Company incorporated
    As ACTION SPORTS DISTRIBUTION LIMITED
  19. 2010-08-02
    MUSCUTT, Helen Louise appointed
    secretary
  20. 2010-08-02
    MUSCUTT, Robert Michael appointed
    director

Owner dependency

76/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 16 years.
  • secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Helen Louise Muscutt
Individual · British · DOB 12/1978 · age 48
5075%
50-75% shares30/06/2016
Mr Robert Michael Muscutt
Individual · British · DOB 03/1970 · age 56
2550%
25-50% shares30/06/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2010-08-02
Jurisdictionengland-wales
Primary SIC47640 — SIC 47640

Registered office

Glencoe
3a Springfield Park
Buckfastleigh
Devon
TQ11 0LL

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-08-16
Last: 2025-08-02

Officers (3 active · 0 resigned)

MUSCUTT, Helen Louise
secretary · appointed 2010-08-02
View their other companies + combined net worth →
Active
MUSCUTT, Helen Louise
director · ~48y · appointed 2020-10-01
View their other companies + combined net worth →
Active
MUSCUTT, Robert Michael
director · ~56y · appointed 2010-08-02
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
Lloyds Banking Group
Lloyds Bank Commercial Finance Limited
A registered charge19/04/2018
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (34 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-05
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-05
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-05
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-05
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-08
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-07
appoint-person-director-company-with-name-date
officers · AP01
2020-10-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-08-03
accounts-with-accounts-type-micro-entity
accounts · AA
2020-06-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-08-14
accounts-with-accounts-type-micro-entity
accounts · AA
2019-06-25