BRANDS OF WATFORD LIMITED

💤Zombieactive
07343255 · ltd · incorporated 2010-08-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
75/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: SIC 46730
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 46740SIC 46740
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (57/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (1 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
46 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-09-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-10-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-10-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-08-18
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  5. 2022-12-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-11-15
    📄
    capital-return-purchase-own-shares
    capital · SH03
  7. 2022-09-14
    📄
    resolution
    resolution · RESOLUTIONS
  8. 2022-09-13
    📄
    capital-cancellation-shares
    capital · SH06
  9. 2021-12-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2020-12-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2019-12-12
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2019-12-04
    ➖
    BRAND, David resigned
    director
  13. 2019-10-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2018-09-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2017-09-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2016-06-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2014-01-10
    ➖
    BRAND, Mark Wesley David resigned
    director
  18. 2013-12-01
    ➕
    BRAND, David appointed
    director
  19. 2010-08-11
    🏢
    Company incorporated
    As BRANDS OF WATFORD LIMITED
  20. 2010-08-11
    ➕
    BRAND, Linden Edward Simpson appointed
    director
  21. 2010-08-11
    ➕
    BRAND, Mark Wesley David appointed
    director

Owner dependency

100/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder name in company name: Company name contains director surname "BRAND" — strong identity link between founder and business.
  • +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 16 years.
  • secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Linden Edward Simpson Brand
Individual · British · DOB 03/1972 · age 54
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Wholesale & distribution · WD postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
BIZMATRIX (U.K.) LIMITED→
10921889 · est 2017 · no financials extracted
————8y——
BLAQ LABEL LIMITED→
16548318 · est 2025 · no financials extracted
———————
BLUEKART LTD→
16244374 · est 2025 · no financials extracted
————1y——
BOD BEAUTY LTD→
11665072 · est 2018 · no financials extracted
————7y——
BORDAN ALLIANCE LTD.→
10393357 · est 2016 · no financials extracted
————9y——
BORNEO ADDICT LTD→
09114272 · est 2014 · no financials extracted
————11y——
BOTANICO VIDA SKINCARE LTD→
14028628 · est 2022 · no financials extracted
————4y——
BOTIGA UK LIMITED→
12229579 · est 2019 · no financials extracted
————6y——
BOUTIQUE BRANDS LIMITED→
05522145 · est 2005 · no financials extracted
————20y——
BPG INTERNATIONAL LTD→
16594981 · est 2025 · no financials extracted
———————
BRAVE PET CARE LIMITED→
14504471 · est 2022 · no financials extracted
————3y——
BREAD WITHOUT ASKING LTD→
15280529 · est 2023 · no financials extracted
————2y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2010-08-11
Jurisdictionengland-wales
Primary SIC46730 — SIC 46730

Registered office

6-7 The Empire Centre
Imperial Way
Watford
Herts
WD24 4YH

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-08-25
Last: 2025-08-11

Officers (1 active · 2 resigned)

BRAND, Linden Edward Simpson→
director · ~54y · appointed 2010-08-11
View their other companies + combined net worth →
Active
BRAND, David→
director · ~88y · appointed 2013-12-01 · resigned 2019-12-04
Resigned
BRAND, Mark Wesley David→
director · ~63y · appointed 2010-08-11 · resigned 2014-01-10
Resigned

Click a director name to see their full track record across all companies.

Recent filings (46 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-12
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2023-08-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-06
capital-return-purchase-own-shares
capital · SH03
2022-11-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-10
resolution
resolution · RESOLUTIONS
2022-09-14
capital-cancellation-shares
capital · SH06
2022-09-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-12-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-22