ABSOLUTE PR LTD.
💤Zombieactive
07351374 · ltd · incorporated 2010-08-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Aug 2024
Net worth
£1
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: News agency activities
Sector: Information & communication
ALSO REGISTERED FOR
- 70210Public relations and communications activities
- 70229Management consultancy activities other than financial management
- 82302Activities of conference organisers
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £1
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£1
Current Assets
£1
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-08-31 | 2023-09-01 |
|---|---|---|
| Total assets | £1 | — |
| Current assets | £1 | — |
| Net assets | £1 | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2025-06-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-05-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-05-01📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-05-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-05-31📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-05-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-05-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-05-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-05-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-05-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-05-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2015-09-15📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-05-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-09-15📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-05-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2010-08-19🏢Company incorporatedAs ABSOLUTE PR LTD.
- 2010-08-19➕ANTOINE, Antoinette appointedsecretary
- 2010-08-19➕ANTOINE, Antoinette Shirley appointeddirector
Owner dependency
90/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
- +No director turnover: Company is 16 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
68/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 16 years.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Antoinette Shirley Antoine Individual · British · DOB 01/1977 · age 49 | — | — | sig. influencesignificant influence · trust interest · firm interest | 01/08/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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| 4.46 NETWORKS LTD.→ 10524269 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 413 STUDIO LTD→ 11789413 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| 8:32 FILMS LTD→ 15146853 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AA COMMS LTD→ 15555932 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ABDAP LIMITED→ 14046854 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ABDUL AND ANEESA LTD→ 16279433 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ABJK CONSULTANTS LTD→ 08262745 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ABN TECHNET LTD→ 14529550 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ABOAI LTD→ 17042329 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ABSOLUTENOOBSTUDIO LIMITED→ 17102140 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ACADEMIC GROWTH PARTNERS LTD→ 17024128 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2010-08-19
Jurisdictionengland-wales
Primary SIC63910 — News agency activities
Registered office
214 Lodge Lane
Grays
RM16 2TH
England
Filing status
Accounts
Next due: 2026-05-31
Last made up to: 2024-08-31
Confirmation statement
Next due: 2026-08-22
Last: 2025-08-08
Officers (2 active · 0 resigned)
ANTOINE, Antoinette→
Activesecretary · appointed 2010-08-19
View their other companies + combined net worth →
ANTOINE, Antoinette Shirley→
Activedirector · ~49y · appointed 2010-08-19
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (32 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-08-22
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-20
accounts-with-accounts-type-dormant
accounts · AA
2024-05-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-20
accounts-with-accounts-type-dormant
accounts · AA
2023-05-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-20
accounts-with-accounts-type-dormant
accounts · AA
2022-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-05-31
accounts-with-accounts-type-dormant
accounts · AA
2021-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-08-31
accounts-with-accounts-type-dormant
accounts · AA
2020-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-09-01
accounts-with-accounts-type-dormant
accounts · AA
2019-05-26