AGENT'S ARMY LTD
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-01-30 | 2024-01-30 |
|---|---|---|
| Average employees | 200 | 700 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (23 events)Click to expand
- 2026-01-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-01-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-06📄second-filing-of-confirmation-statement-with-made-up-dateconfirmation-statement · RP04CS01
- 2024-03-08📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2024-03-08📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-02-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-02-16📄change-person-director-company-with-change-dateofficers · CH01
- 2024-02-16📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-11-10📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-20📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-04-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-20📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-03-31➖LAWTON, Joel Joshua resigneddirector
- 2022-10-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-01-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-09-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-09-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-09-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-10-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2010-09-10🏢Company incorporatedAs AGENT'S ARMY LTD
- 2010-09-10➕MOULE, William Edward appointeddirector
- 2010-09-10➕LAWTON, Joel Joshua appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 16 years.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Agent's Army Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Agent's Army Holdings Ltd Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 02/02/2023 |
2 historic (ceased) PSCs
- Mr Joel Joshua Lawtonceased 31/03/2023· 25-50% shares · 25-50% voting
- Mr William Edward Mouleceased 02/02/2023· 75-100% shares · 75-100% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
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