AFFIRM IT LIMITED
- · Thesis: well-run, low negotiation leverage
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 63). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (70/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2023-11-30 |
|---|---|
| Average employees | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (19 events)Click to expand
- 2025-08-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-09-04📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-17📄change-person-director-company-with-change-dateofficers · CH01
- 2023-05-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-10-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-06-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-04-01📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-06-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-08-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-10-22📄change-person-director-company-with-change-dateofficers · CH01
- 2018-10-22📄change-person-director-company-with-change-dateofficers · CH01
- 2018-10-22📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-06-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-11-06📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2017-11-06📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2010-11-23🏢Company incorporatedAs AFFIRM IT LIMITED
- 2010-11-23➕GRIBBEN, Neil James appointeddirector
- 2010-11-23➕GRIBBEN, Paula Joanne appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 63 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 16 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 16 years.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Neil James Gribben Individual · British · DOB 12/1968 · age 58 | 50–75% | 50–75% | board control50-75% shares · 50-75% voting · board control | 06/04/2016 |
Paula Gribben Individual · British · DOB 05/1963 · age 63 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 29/06/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
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