AJD ROGERS LTD

🌳Matureactive
07484485 · ltd · incorporated 2011-01-06
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
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Turnover
year to Jan 2025
Net worth
£27.4k
book net assets
Opportunity
80/100
Exceptional
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What this business does
Primary activity: Retail sale of bread, cakes, flour confectionery and sugar confectionery in specialised stores
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with exceptional profile and bankable structure.

Opportunity 80/100 (exceptional), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (4 active, 4 linked, 4 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £27,389
Net assets shrinking
Down £683 YoY
Cash YoY
+49%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£18k
↑ 49% YoY
Net Worth
£27k
↓ 2.4% YoY
Current Assets
£36k
↑ 33% YoY
Current Liabilities
£0£7k£14k£22k£29k£36kJan 2024Jan 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-01-312024-01-31
Total assets£37.9k£41.6k
Current assets£36.0k£27.1k
Cash£18.0k£12.1k
Debtors£10.5k£10.5k
Net assets£27.4k£28.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 officers
Last 90 days
1
filing
  • 1 officers
Last 180 days
2
filings
  • 1 officers
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-05-19
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  2. 2026-04-01
    DAVIES, Matthew James appointed
    director
  3. 2025-10-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-10-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-10-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-10-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2021-10-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2020-12-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2019-10-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-10-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2017-10-24
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2016-10-27
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-01-05
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2015-10-09
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2014-11-26
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2014-10-29
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2011-01-06
    🏢
    Company incorporated
    As AJD ROGERS LTD
  18. 2011-01-06
    ROGERS, Andrea appointed
    director
  19. 2011-01-06
    ROGERS, Daniel appointed
    director
  20. 2011-01-06
    ROGERS, Jordan Andrew appointed
    director

Owner dependency

81/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • -4 active directors: Broader management team in place — suggests transferable governance.
  • +Founder name in company name: Company name contains director surname "ROGERS" — strong identity link between founder and business.
  • +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 62 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

53/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Jordan Andrew Rogers
Individual · British · DOB 10/1987 · age 39
5075%
50-75% shares01/11/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-01-06
Jurisdictionengland-wales
Primary SIC47240 — Retail sale of bread, cakes, flour confectionery and sugar confectionery in specialised stores

Registered office

56 Woodlands Park Drive
Cadoxton
Neath
SA10 8AW

Filing status

Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2026-12-04
Last: 2025-11-20

Officers (4 active · 0 resigned)

DAVIES, Matthew James
director · ~37y · appointed 2026-04-01
View their other companies + combined net worth →
Active
ROGERS, Andrea
director · ~62y · appointed 2011-01-06
View their other companies + combined net worth →
Active
ROGERS, Daniel
director · ~35y · appointed 2011-01-06
View their other companies + combined net worth →
Active
ROGERS, Jordan Andrew
director · ~39y · appointed 2011-01-06
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (32 total)

appoint-person-director-company-with-name-date
officers · AP01
2026-05-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-10-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-01-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-11-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-10-28