DEFINITIVE GUIDES LTD
Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (74/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-09-30 |
|---|---|
| Total assets | £8.3k |
| Net assets | £3.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 accounts
- • 1 accounts
- • 2 accounts
- • 1 confirmation-statement
- • 1 capital
Corporate timeline (20 events)Click to expand
- 2026-06-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2026-03-31📄capital-allotment-sharescapital · SH01
- 2026-03-26📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2026-01-02✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2025-10-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-10-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-03-31📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-10-21📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-10-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-08-06📄capital-allotment-sharescapital · SH01
- 2021-08-06📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2021-01-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-10-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-07-24📄resolutionresolution · RESOLUTIONS
- 2018-02-01➖POWELL, Suzanne resigneddirector
- 2017-10-01➕KENNY, Lee Martin appointeddirector
- 2011-01-14🏢Company incorporatedAs DEFINITIVE GUIDES LTD
- 2011-01-14➕POWELL, Suzanne appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2026-01-02: certificate-change-of-name-company
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Lee Martin Kenny Individual · British · DOB 12/1974 · age 52 | — | — | sig. influencesignificant influence | 15/01/2019 |
2 historic (ceased) PSCs
- Snowflake Media Ltdceased 05/08/2021· 75-100% shares
- Mrs Suzanne Powellceased 01/02/2018· 75-100% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
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