CHOCOLATE SIMPLICITY LIMITED

⚰️Wound downdissolved
07510299 · ltd · incorporated 2011-01-31
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
63/100
Worth a look
🔔
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What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
Pass (distressed without resilience)
Distressed unclear — structural issues outweigh the discount.

Opportunity 63/100 (worth a look), bankability 70/100. Strong seller-intent signal (65/100, director aged 64). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Company dissolved. Company has been dissolved — it no longer legally exists. Any diligence here is historical only. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: low (49/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
No PSCs filed (unusual — worth investigating)
35
Director network
6 connected companies via shared directors
63
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
63/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
30
Concerning — overdue filings or status flags present.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2012-10-16
    📄
    gazette-dissolved-voluntary
    gazette · GAZ2(A)
  2. 2012-10-16
    🏁
    Company dissolved
  3. 2012-07-03
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  4. 2012-06-20
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  5. 2012-03-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  6. 2011-01-31
    🏢
    Company incorporated
    As CHOCOLATE SIMPLICITY LIMITED
  7. 2011-01-31
    CRISTAL, James George appointed
    director
  8. 2011-01-31
    CRISTAL, John Joseph appointed
    director
  9. 2011-01-31
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

89/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

79/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 15 years.
  • secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 high ·
Company dissolved
high

Company has been dissolved — it no longer legally exists. Any diligence here is historical only.

Evidence: Dissolved on 2012-10-16

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

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Company details

Statusdissolved
Typeltd
Incorporated2011-01-31
Jurisdictionengland-wales
Primary SIC99999 — SIC 99999

Registered office

1st Floor Brook House
Mount Pleasant
Crowborough
East Sussex
TN6 2NE
United Kingdom

Filing status

Accounts
Next due:
Last made up to:
Confirmation statement
Next due:
Last:

Officers (0 active · 0 resigned)

CRISTAL, James George
director · ~39y · appointed 2011-01-31
View their other companies + combined net worth →
Active
CRISTAL, John Joseph
director · ~64y · appointed 2011-01-31
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (5 total)

gazette-dissolved-voluntary
gazette · GAZ2(A)
2012-10-16
gazette-notice-voluntary
gazette · GAZ1(A)
2012-07-03
dissolution-application-strike-off-company
dissolution · DS01
2012-06-20
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2012-03-16
incorporation-company
incorporation · NEWINC
2011-01-31