DIARY OF LIFE LIMITED
⚰️Wound downdissolved
07532221 · ltd · incorporated 2011-02-16
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
63/100
Worth a look
What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
Investor take
Pass (distressed without resilience)Distressed unclear — structural issues outweigh the discount.
Opportunity 63/100 (worth a look), bankability 70/100. Strong seller-intent signal (78/100, director aged 74). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Company dissolved. Company has been dissolved — it no longer legally exists. Any diligence here is historical only. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
63/100Worth a look
PassWatchWorth a lookStrongExceptional
Mixed signal. Worth opening the full target workup before deciding to pursue.
Business quality
30
Concerning — overdue filings or status flags present.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
- 2020-09-22📄gazette-dissolved-voluntarygazette · GAZ2(A)
- 2020-09-22🏁Company dissolved
- 2020-02-04📄gazette-notice-voluntarygazette · GAZ1(A)
- 2020-01-28📄dissolution-application-strike-off-companydissolution · DS01
- 2019-11-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-02-21📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-11-13📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-11-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-11-23📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-03-07📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-11-25📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-03-30📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-11-26📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-03-17📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2013-11-15📄accounts-with-accounts-type-dormantaccounts · AA
- 2013-03-04📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2012-11-13📄accounts-with-accounts-type-dormantaccounts · AA
- 2012-03-30📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2011-02-16🏢Company incorporatedAs DIARY OF LIFE LIMITED
- 2011-02-16➕SMART, Roy Peter appointeddirector
- 2011-02-16📄incorporation-companyincorporation · NEWINC
Owner dependency
100/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 74 — succession pressure is live.
- +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
98/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 high ·Company dissolved
highCompany has been dissolved — it no longer legally exists. Any diligence here is historical only.
Evidence: Dissolved on 2020-09-22
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Roy Peter Smart Individual · English · DOB 02/1952 · age 74 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/04/2016 |
Mr Gregory Jordan Smart Individual · British · DOB 12/1986 · age 40 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 2040 INNOVATIONS LTD→ 16672601 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
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| 4 POINT INNOVATION LTD→ 16248460 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| 4REEL PRODUCTIONS LIMITED→ 08884270 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
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| ABBEYOAKE LIMITED→ 08417118 · est 2013 · no financials extracted | — | — | — | — | 13y | — | — |
| ABC ONLINE COURSES LIMITED→ 12210968 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ACCESS TO CLIMB CIC→ 16036944 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACCESS-IT SOFTWARE (UK) LIMITED→ 04531290 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusdissolved
Typeltd
Incorporated2011-02-16
Jurisdictionengland-wales
Primary SIC62012 — Business and domestic software development
Registered office
66 Basepoint Business Centre Rivermead Drive
Westlea
Swindon
Wilsthire
SN5 7EX
England
Filing status
Accounts
Next due: —
Last made up to: 2019-02-28
Confirmation statement
Next due: —
Last: —
Officers (0 active · 0 resigned)
SMART, Roy Peter→
Activedirector · ~74y · appointed 2011-02-16
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (21 total)
gazette-dissolved-voluntary
gazette · GAZ2(A)
2020-09-22
gazette-notice-voluntary
gazette · GAZ1(A)
2020-02-04
dissolution-application-strike-off-company
dissolution · DS01
2020-01-28
accounts-with-accounts-type-dormant
accounts · AA
2019-11-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-02-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2019-02-21
accounts-with-accounts-type-dormant
accounts · AA
2018-11-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2018-02-19
accounts-with-accounts-type-dormant
accounts · AA
2017-11-22
confirmation-statement-with-updates
confirmation-statement · CS01
2017-02-24
accounts-with-accounts-type-total-exemption-small
accounts · AA
2016-11-23
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2016-03-07
accounts-with-accounts-type-total-exemption-small
accounts · AA
2015-11-25
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2015-03-30
accounts-with-accounts-type-dormant
accounts · AA
2014-11-26