ARMSTRONG INTERIORS (NORTHWEST) LTD
Opportunity 66/100 (strong), bankability 65/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (59/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Recent activity
- • 1 accounts
Corporate timeline (23 events)Click to expand
- 2026-01-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-12-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-07-09📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-09📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-07-08📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-08📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-08📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-07-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-07-08📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-08📄change-person-director-company-with-change-dateofficers · CH01
- 2024-07-08📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-01-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-01-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-01-30📄change-person-director-company-with-change-dateofficers · CH01
- 2023-01-30📄change-person-director-company-with-change-dateofficers · CH01
- 2023-01-30📄change-person-director-company-with-change-dateofficers · CH01
- 2022-01-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-01-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2011-04-01🏢Company incorporatedAs ARMSTRONG INTERIORS (NORTHWEST) LTD
- 2011-04-01➕ARMSTRONG, Gemma Kate appointeddirector
- 2011-04-01➕ARMSTRONG, Paul Robert appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "ARMSTRONG" — strong identity link between founder and business.
- +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 15 years.
- secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
1 high · 1 lowAnnual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.
Evidence: Next due: 2026-04-15
Multiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Paul Robert Armstrong Individual · British · DOB 07/1979 · age 47 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 01/04/2017 |
Mrs Gemma Kate Armstrong Individual · British · DOB 01/1984 · age 42 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/01/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
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