BARE BONES MARKETING LIMITED
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-04-29 | 2024-04-29 |
|---|---|---|
| Total assets | £-2.3k | £5.6k |
| Current assets | £29.5k | £45.4k |
| Net assets | £-2.3k | £2.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 accounts
Corporate timeline (18 events)Click to expand
- 2026-01-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-01-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-01-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-01-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-01-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-04-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-01-12📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2018-04-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2018-03-28➖BOWMAN, Emma Victoria Louise resigneddirector
- 2018-01-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-11-14📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-05-09📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2016-03-14📄capital-allotment-sharescapital · SH01
- 2015-10-01➕BOWMAN, Emma Victoria Louise appointeddirector
- 2011-04-06🏢Company incorporatedAs BARE BONES MARKETING LIMITED
- 2011-04-06➕DALZELL, Emma Jane appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Emma Jane Dalzell Individual · British · DOB 03/1974 · age 52 | 75–100% | — | 75-100% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
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