BRAND REFILL LIMITED
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 62). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 confirmation-statement
- • 1 confirmation-statement
Corporate timeline (22 events)Click to expand
- 2025-08-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-09-18📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-09-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-10-20📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-09-16📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-09-23📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-10-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-09-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-10-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-07-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2016-12-30➖MURPHY, Paul resignedsecretary
- 2016-12-30📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2016-05-09📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2016-04-07📄accounts-with-accounts-type-dormantaccounts · AA
- 2015-09-21📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-12-31➖SHORTT, Nigel Robert resigneddirector
- 2011-05-04🏢Company incorporatedAs BRAND REFILL LIMITED
- 2011-05-04➕SHORTT, Denys Christopher appointeddirector
- 2011-05-04➕MURPHY, Paul appointedsecretary
- 2011-05-04➕JACOBS, Yomtov Eliezer appointeddirector
- 2011-05-04➖JACOBS, Yomtov Eliezer resigneddirector
- 2011-05-04➕SHORTT, Nigel Robert appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Denys Christopher Shortt Individual · British · DOB 05/1964 · age 62 | 75–100% | — | 75-100% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 3 resigned)
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