CRAZY WISDOM LIMITED

🌳Matureactive
07642302 · ltd · incorporated 2011-05-20
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Why now
Window steady · low confidence
Steady and tidy — no seller pressure yet. Approach only if an angle opens.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
74/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
ALSO REGISTERED FOR
  • 73110Advertising agencies
  • 74100Specialised design activities
  • 90030Artistic creation
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (73/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
50 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
65
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 change-of-name
Last 180 days
1
filing
  • • 1 change-of-name
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-06-10
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  2. 2025-09-29
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  3. 2024-10-21
    📄
    accounts-amended-with-made-up-date
    accounts · AAMD
  4. 2024-09-23
    📄
    accounts-amended-with-made-up-date
    accounts · AAMD
  5. 2024-09-17
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  6. 2024-07-09
    📄
    capital-alter-shares-subdivision
    capital · SH02
  7. 2024-07-02
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  8. 2024-07-01
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2024-06-30
    ➖
    STABLES, Thomas Andrew resigned
    director
  10. 2023-05-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  11. 2022-11-29
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  12. 2021-12-17
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  13. 2021-01-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2019-07-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2019-04-30
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2019-01-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2018-04-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2011-05-20
    🏢
    Company incorporated
    As CRAZY WISDOM LIMITED
  19. 2011-05-20
    ➕
    CASSIDY, Nathaniel William appointed
    director
  20. 2011-05-20
    ➕
    DUFFELL, James appointed
    director
  21. 2011-05-20
    ➕
    STABLES, Thomas Andrew appointed
    director

Owner dependency

68/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 15 years.
  • secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2026-06-10: certificate-change-of-name-company

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Nathaniel William Cassidy
Individual · British · DOB 08/1981 · age 45
25–50%
25–50%board control25-50% shares · 25-50% voting · board control20/05/2017
Mr James Duffell
Individual · British · DOB 07/1988 · age 38
25–50%
25–50%board control25-50% shares · 25-50% voting · board control20/05/2017
1 historic (ceased) PSC
  • Mr Thomas Andrew Stablesceased 30/06/2024· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

Similar companies

Active · Professional services · PR postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
AGENCY XPERT LTD→
16615051 · est 2025 · no financials extracted
———————
AIDIFY GLOBAL CIC→
16347563 · est 2025 · no financials extracted
————1y——
AILZE LTD→
14108522 · est 2022 · no financials extracted
————3y——
ALBERT BROTHERS LIMITED→
00445804 · est 1947 · no financials extracted
————78y——
ALCHEMY ACCOUNTANCY LIMITED→
11326941 · est 2018 · no financials extracted
————7y——
ALCLEMIE ARCHITECTURAL CONSULTING LTD→
11402119 · est 2018 · no financials extracted
————7y——
ALDERLEY EDGE ARCHITECTS LIMITED→
11636500 · est 2018 · no financials extracted
————7y——
ALETA MARKETING LTD→
13134612 · est 2021 · no financials extracted
————5y——
ALEXANDER DEGNEN LIVESTOCK & COMMERCIAL HAULAGE LTD→
10384671 · est 2016 · no financials extracted
————9y——
ALIVE TO THRIVE LTD→
11633625 · est 2018 · no financials extracted
————7y——
ALL LAW LIMITED→
14288222 · est 2022 · no financials extracted
————3y——
ALL NUMBERS MATTER LIMITED→
07683643 · est 2011 · no financials extracted
————14y——
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-05-20
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities

Registered office

Old Docks House
90 Watery Lane
Preston
PR2 1AU
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-08-06
Last: 2025-07-23

Officers (2 active · 1 resigned)

CASSIDY, Nathaniel William→
director · ~45y · appointed 2011-05-20
View their other companies + combined net worth →
Active
DUFFELL, James→
director · ~38y · appointed 2011-05-20
View their other companies + combined net worth →
Active
STABLES, Thomas Andrew→
director · ~48y · appointed 2011-05-20 · resigned 2024-06-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (50 total)

certificate-change-of-name-company
change-of-name · CERTNM
2026-06-10
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-09-29
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-24
accounts-amended-with-made-up-date
accounts · AAMD
2024-10-21
accounts-amended-with-made-up-date
accounts · AAMD
2024-09-23
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-09-17
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-23
capital-alter-shares-subdivision
capital · SH02
2024-07-09
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2024-07-02
termination-director-company-with-name-termination-date
officers · TM01
2024-07-01
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-29
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-05-30
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-22
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-11-29
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-23