ASSURELIFE LTD

💤Zombieactive
07643733 · ltd · incorporated 2011-05-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£396.8k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

🏦

Refinance opportunity

1 live charge · oldest 12.7y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 12.7 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
4 officers (1 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
10 connected companies via shared directors
75
Filing history
51 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £396,838

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£397k
↑ 16% YoY
Current Assets
£900k
↑ 15% YoY
Current Liabilities
—
£0£180k£360k£540k£720k£900kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-12-312023-12-31
Total assets£786.4k£731.3k
Current assets£900.1k£782.5k
Net assets£396.8k£343.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
  1. 2025-09-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-09-24
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2024-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-09-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-12-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-11-01
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2020-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2019-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2018-09-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-09-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2017-09-26
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2016-09-29
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-02-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2015-09-20
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  15. 2015-02-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2013-09-11
    🔒
    Charge registered #1
    Lender: Trilindist Limited
  17. 2013-01-01
    ➖
    WIGGINS, Katie resigned
    secretary
  18. 2012-11-05
    ➖
    BUTLER, Jason Gary resigned
    director
  19. 2012-11-02
    ➕
    GUY, Damian appointed
    director
  20. 2012-10-31
    ➖
    TEMPLE, Adam Knowles resigned
    director
  21. 2012-02-08
    ➕
    TEMPLE, Adam Knowles appointed
    director
  22. 2011-05-23
    🏢
    Company incorporated
    As ASSURELIFE LTD
  23. 2011-05-23
    ➕
    WIGGINS, Katie appointed
    secretary
  24. 2011-05-23
    ➕
    BUTLER, Jason Gary appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

68/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 14 years.
  • secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Damian Guy
Individual · British · DOB 05/1977 · age 49
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-05-23
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers

Registered office

F6 The Bloc Springfield Way
Anlaby
Hull
HU10 6RJ
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-21
Last: 2026-02-07

Officers (1 active · 3 resigned)

GUY, Damian→
director · ~49y · appointed 2012-11-02
View their other companies + combined net worth →
Active
WIGGINS, Katie→
secretary · appointed 2011-05-23 · resigned 2013-01-01
Resigned
BUTLER, Jason Gary→
director · ~54y · appointed 2011-05-23 · resigned 2012-11-05
Resigned
TEMPLE, Adam Knowles→
director · ~53y · appointed 2012-02-08 · resigned 2012-10-31
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
Trilindist
Trilindist Limited
A registered charge1 property11/09/2013—
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (51 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-12
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-25
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-09-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-24
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-19
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-02-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-09-30