ARMSTRONG PUBS LIMITED
💤Zombieactive
07657485 · ltd · incorporated 2011-06-03
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£-129.1k
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Hotels and similar accommodation
Sector: Accommodation & food service
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 62). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
43 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £129,130
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£129k
~ YoY
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £-129.1k | £-128.4k |
| Net assets | £-129.1k | £-128.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2025-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-08-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-05-10📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-05-10📄change-person-director-company-with-change-dateofficers · CH01
- 2021-09-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-07-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-05-14📄change-person-director-company-with-change-dateofficers · CH01
- 2020-05-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-02-13📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2019-03-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-04-25📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-04-25📄change-person-director-company-with-change-dateofficers · CH01
- 2018-03-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2011-06-03🏢Company incorporatedAs ARMSTRONG PUBS LIMITED
- 2011-06-03➕ARMSTRONG, Irene Patricia appointeddirector
Owner dependency
100/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder name in company name: Company name contains director surname "ARMSTRONG" — strong identity link between founder and business.
- +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 62 — approaching natural succession window.
- +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
78/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Irene Patricia Armstrong Individual · British · DOB 03/1964 · age 62 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Hospitality · NR postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A&SH CATERING LTD→ 14156712 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ABSOLUTELY! HOLIDAYS LTD→ 15146101 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AL FORNO ( NORWICH) LTD→ 10676797 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| ALIAS NORFOLK LTD→ 14941657 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALICIA COFFEE HOUSE LTD→ 15169173 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALOY LIMITED→ 14627024 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ANGLIA RESTAURANTS HOLDING LTD→ 16817550 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ARCHES RESTAURANTE LTD→ 16989471 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ARSLANS CATERING LTD→ 15926523 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ART OF FLOUR LTD→ 12208642 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ARTHUR’S PIE AND MASH LTD→ 14902151 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ARTICHOKE BEER COMPANY LIMITED→ 15935003 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2011-06-03
Jurisdictionengland-wales
Primary SIC55100 — Hotels and similar accommodation
Registered office
10 Oak Street
Fakenham
Norfolk
NR21 9DY
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-06-17
Last: 2026-06-03
Officers (1 active · 0 resigned)
ARMSTRONG, Irene Patricia→
Activedirector · ~62y · appointed 2011-06-03
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (43 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-06-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-04
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-06-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-08-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-22
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-05-10
change-person-director-company-with-change-date
officers · CH01
2022-05-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-07-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-06-15