ACTIVE WILLS LIMITED

🌳Matureactive
07673930 · ltd · incorporated 2011-06-17
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
Upgrade to see
Turnover
year to Jan 2025
Net worth
book net assets
Opportunity
78/100
Strong
🔔
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What this business does
Primary activity: Other information service activities n.e.c.
Sector: Information & communication
Investor take
Pursue
Active trading company with a 69-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (63/100, director aged 69). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: high (84/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (6 active, 7 linked, 7 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
16 connected companies via shared directors
90
Filing history
54 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Jan 2024Jan 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-01-312024-01-31
Average employees600700

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2025-07-15
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  2. 2025-07-15
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-07-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2025-06-11
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  5. 2024-05-02
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2024-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2024-03-05
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  8. 2024-03-01
    MCDONALD, Teressa Simone resigned
    director
  9. 2023-10-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-05-09
    📄
    accounts-amended-with-accounts-type-micro-entity
    accounts · AAMD
  11. 2023-04-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2021-11-24
    📄
    capital-alter-shares-subdivision
    capital · SH02
  13. 2021-10-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2021-08-21
    📄
    resolution
    resolution · RESOLUTIONS
  15. 2021-08-21
    📄
    memorandum-articles
    incorporation · MA
  16. 2021-08-12
    📄
    capital-allotment-shares
    capital · SH01
  17. 2021-01-30
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  18. 2021-01-21
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  19. 2021-01-04
    PAVEY, Nathan appointed
    director
  20. 2020-04-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  21. 2018-06-30
    BARKER, Steven Robert appointed
    director
  22. 2018-06-30
    MCDONALD, Teressa Simone appointed
    director
  23. 2017-06-29
    DUBOIS, Paul John appointed
    director
  24. 2017-06-29
    WRIGHT, Simon Anthony appointed
    director
  25. 2011-06-17
    🏢
    Company incorporated
    As ACTIVE WILLS LIMITED
  26. 2011-06-17
    GARDINER, Alan James appointed
    director
  27. 2011-06-17
    GOLDSTONE, Simon appointed
    director

Owner dependency

55/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • -6 active directors: Broader management team in place — suggests transferable governance.
  • +Founder age: Director aged approximately 69 — succession pressure is live.

Succession & seller-readiness

63/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Honey Legal Group Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Honey Legal Group Limited
Corporate parent · holds 75-100% shares
ultimate parent
ACTIVE WILLS LIMITED
This company · 07673930

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

3 active beneficial owners · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Honey Legal Group Limited
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting20/01/2025
Mr Simon Anthony Wright
Individual · British · DOB 11/1971 · age 55
sig. influencesignificant influence20/01/2025
Mr Alan James Gardiner
Individual · English · DOB 10/1966 · age 60
sig. influencesignificant influence13/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-06-17
Jurisdictionengland-wales
Primary SIC63990 — Other information service activities n.e.c.

Registered office

The Old Magistrates Court
Cheshire Street
Market Drayton
Shropshire
TF9 1PH
England

Filing status

Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2026-07-12
Last: 2025-06-28

Officers (6 active · 1 resigned)

BARKER, Steven Robert
director · ~57y · appointed 2018-06-30
View their other companies + combined net worth →
Active
DUBOIS, Paul John
director · ~69y · appointed 2017-06-29
View their other companies + combined net worth →
Active
GARDINER, Alan James
director · ~60y · appointed 2011-06-17
View their other companies + combined net worth →
Active
GOLDSTONE, Simon
director · ~53y · appointed 2011-06-17
View their other companies + combined net worth →
Active
PAVEY, Nathan
director · ~47y · appointed 2021-01-04
View their other companies + combined net worth →
Active
WRIGHT, Simon Anthony
director · ~55y · appointed 2017-06-29
View their other companies + combined net worth →
Active
MCDONALD, Teressa Simone
director · ~54y · appointed 2018-06-30 · resigned 2024-03-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (54 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-15
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-07-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-15
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-10
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-06-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-05-02
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-30
termination-director-company-with-name-termination-date
officers · TM01
2024-03-05
accounts-with-accounts-type-micro-entity
accounts · AA
2023-10-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-31
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2023-05-09
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-21
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-28
confirmation-statement-with-updates
confirmation-statement · CS01
2022-05-05