ADVISOR MARKETING LIMITED

🌳Matureactive
07682602 · ltd · incorporated 2011-06-27
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
79/100
Strong
🔔
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What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
42 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-12-312023-12-31
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
4
filings
  • 2 confirmation-statement
  • 1 officers
  • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-01-06
    📄
    change-person-director-company-with-change-date
    officers · CH01
  2. 2026-01-05
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-09-25
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  4. 2024-10-22
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  5. 2024-03-26
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  6. 2023-06-12
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  7. 2022-03-08
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2022-03-03
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  9. 2022-03-03
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  10. 2022-03-03
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  11. 2022-02-08
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  12. 2022-01-31
    BISHOP, Jacqueline Ann appointed
    director
  13. 2021-06-09
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  14. 2019-11-12
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  15. 2018-10-12
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  16. 2018-07-30
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2011-06-27
    🏢
    Company incorporated
    As ADVISOR MARKETING LIMITED
  18. 2011-06-27
    BISHOP, Richard Charles appointed
    director
  19. 2011-06-27
    KAHAN, Barbara appointed
    director
  20. 2011-06-27
    KAHAN, Barbara resigned
    director

Owner dependency

74/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 61 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Richard Charles Bishop
Individual · British · DOB 11/1965 · age 61
2550%
25-50% shares31/01/2022
Jacqueline Ann Bishop
Individual · British · DOB 07/1967 · age 59
2550%
25-50% shares31/01/2022
1 historic (ceased) PSC
  • Mr Richard Charles Bishopceased 31/01/2022· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-06-27
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities

Registered office

Lifford Hall Lifford Lane
Kings Norton
Birmingham
West Midlands
B30 3JN

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-01-26
Last: 2026-01-12

Officers (2 active · 1 resigned)

BISHOP, Jacqueline Ann
director · ~59y · appointed 2022-01-31
View their other companies + combined net worth →
Active
BISHOP, Richard Charles
director · ~61y · appointed 2011-06-27
View their other companies + combined net worth →
Active
KAHAN, Barbara
director · ~95y · appointed 2011-06-27 · resigned 2011-06-27
Resigned

Click a director name to see their full track record across all companies.

Recent filings (42 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-12
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-09
change-person-director-company-with-change-date
officers · CH01
2026-01-06
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-05
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-09-25
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-24
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-10-22
confirmation-statement-with-updates
confirmation-statement · CS01
2024-06-26
change-account-reference-date-company-previous-extended
accounts · AA01
2024-03-26
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-26
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-06-12
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-14
appoint-person-director-company-with-name-date
officers · AP01
2022-03-08
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-03-03
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-03-03