ADD VALUE PROJECTS LIMITED

🌳Matureactive
07683559 · ltd · incorporated 2011-06-27
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jun 2025
Net worth
£12.0k
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 70229Management consultancy activities other than financial management
Investor take
Pursue
Asset-holding vehicle. Family succession underway — not a classic acquisition target.

Opportunity 78/100 (strong), bankability 75/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
39 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £12,019
Net assets shrinking
Down £18,748 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£12k
↓ 61% YoY
Current Assets
£70k
↑ 80% YoY
Current Liabilities
—
£0£14k£28k£42k£56k£70kJun 2024Jun 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-06-302024-06-30
Total assets£22.3k£17.0k
Current assets£69.6k£38.6k
Net assets£12.0k£30.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2025-12-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-03-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-02-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-03-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-04-15
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2022-03-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-09-24
    ➕
    REEVE, Gregory David appointed
    director
  8. 2021-09-24
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  9. 2021-09-24
    📄
    capital-allotment-shares
    capital · SH01
  10. 2021-09-24
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  11. 2021-06-29
    ➖
    REEVE, Deborah resigned
    secretary
  12. 2021-06-29
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  13. 2021-03-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2020-03-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2019-03-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2018-03-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2017-07-05
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  18. 2011-06-27
    🏢
    Company incorporated
    As ADD VALUE PROJECTS LIMITED
  19. 2011-06-27
    ➕
    REEVE, Raymond Thomas appointed
    director
  20. 2011-06-27
    ➕
    REEVE, Deborah appointed
    secretary

Owner dependency

81/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 73 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

39/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • primaryFamily succession underway: Not a takeover target — REEVE, Gregory David (same surname) appointed 2021-09-24. Pattern consistent with intra-family handover.
  • primaryFounder aged 70+: Senior director is approximately 73 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Gregory David Reeve
Individual · British · DOB 11/1989 · age 37
25–50%
—25-50% shares24/09/2021
Mr Ray Reeve
Individual · British · DOB 07/1953 · age 73
25–50%
—25-50% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2011-06-27
Jurisdictionengland-wales
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

Wychwood Cottage
West Street
Mayfield
East Sussex
TN20 6DR
England

Filing status

Accounts
Next due: 2027-03-31
Last made up to: 2025-06-30
Confirmation statement
Next due: 2027-04-29
Last: 2026-04-15

Officers (2 active · 1 resigned)

REEVE, Gregory David→
director · ~37y · appointed 2021-09-24
View their other companies + combined net worth →
Active
REEVE, Raymond Thomas→
director · ~73y · appointed 2011-06-27
View their other companies + combined net worth →
Active
REEVE, Deborah→
secretary · appointed 2011-06-27 · resigned 2021-06-29
Resigned

Click a director name to see their full track record across all companies.

Recent filings (39 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-16
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-15
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-16
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-22
accounts-with-accounts-type-micro-entity
accounts · AA
2023-03-30
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-04-15
confirmation-statement-with-updates
confirmation-statement · CS01
2022-04-15
accounts-with-accounts-type-micro-entity
accounts · AA
2022-03-28
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2021-09-24
capital-allotment-shares
capital · SH01
2021-09-24
appoint-person-director-company-with-name-date
officers · AP01
2021-09-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-29