APPLEGREEN PROMOTIONS LIMITED
🌳Matureactive
07690163 · ltd · incorporated 2011-07-01
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£63.6k
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Wholesale of clothing and footwear
Sector: Wholesale & retail
Investor take
PursueStrong opportunity: asset-holding vehicle with exceptional profile and bankable structure.
Opportunity 80/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 59). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
33 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £63,603
Net assets shrinking
Down £36,995 YoY
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£64k
↓ 37% YoY
Current Assets
£110k
↓ 16% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £70.8k | £101.6k |
| Current assets | £109.6k | £130.7k |
| Net assets | £63.6k | £100.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
- 2025-08-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-07-11📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2025-07-11📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-07-11📄capital-allotment-sharescapital · SH01
- 2025-07-11📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-07-01➕GREEN, Anita Elizabeth appointeddirector
- 2024-09-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-07-13📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-09-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-09-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-10-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-09-10📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-07-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-04-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-02-19📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-07-12📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2011-07-01🏢Company incorporatedAs APPLEGREEN PROMOTIONS LIMITED
- 2011-07-01➕GREEN, Paul Andrew appointeddirector
Owner dependency
100/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder name in company name: Company name contains director surname "GREEN" — strong identity link between founder and business.
- +Long-tenure founder: Senior director has been in place 15 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 59 — approaching natural succession window.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
59/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 15 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Anita Elizabeth Green Individual · British · DOB 06/1967 · age 59 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/07/2025 |
Mr Paul Andrew Green Individual · British · DOB 09/1971 · age 55 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 01/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
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|---|---|---|---|---|---|---|---|
| A T BALL AUTOMATION LIMITED→ 14786467 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| A. ROSE (NEWARK) LIMITED→ 00455603 · est 1948 · no financials extracted | — | — | — | — | 77y | — | — |
| A.T. INDUSTRIES LIMITED→ 02982915 · est 1994 · no financials extracted | — | — | — | — | 31y | — | — |
| ALEXISGOLD LIMITED→ 04056470 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| ALPI INVESTMENT LTD→ 16063627 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AMAZING TRADING LIMITED→ 14594390 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AMUSEMENT PROCUREMENT LIMITED→ 02951259 · est 1994 · no financials extracted | — | — | — | — | 31y | — | — |
| ANNICK LTD→ 15902056 · est 2024 | — | — | £41.8k | — | 1y | — | — |
| APEX COMMERCE ONLINE LTD→ 16204608 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| APPLETREE GLOBAL LIMITED→ 06888377 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| APPY DEVELOPMENT LTD→ 13118893 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| APRIL SOURCING LTD→ 09538106 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2011-07-01
Jurisdictionengland-wales
Primary SIC46420 — Wholesale of clothing and footwear
Registered office
31 Redland Grove
Carlton
Nottingham
Nottinghamshire
NG4 3ET
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-07-15
Last: 2025-07-01
Officers (2 active · 0 resigned)
GREEN, Anita Elizabeth→
Activedirector · ~59y · appointed 2025-07-01
View their other companies + combined net worth →
GREEN, Paul Andrew→
Activedirector · ~55y · appointed 2011-07-01
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (33 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-14
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-07-11
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-07-11
capital-allotment-shares
capital · SH01
2025-07-11
appoint-person-director-company-with-name-date
officers · AP01
2025-07-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-02
accounts-with-accounts-type-micro-entity
accounts · AA
2023-07-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-05
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-13
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-07-15
accounts-with-accounts-type-micro-entity
accounts · AA
2020-10-27