BABY&MORE LIMITED

💤Zombieactive

07712030 · ltd · incorporated 2011-07-20

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Mar 2026

Net worth

£-11.6k

book net assets

Opportunity

74/100

Strong

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)

Sector: Wholesale & retail

Investor take

Pass (distressed without resilience)

Distressed active trading company — structural issues outweigh the discount.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

3 officers (1 active, 3 linked, 2 with DOB)

Ownership & PSC

1 active PSC(s) of 2 total, 2 with control declared

Director network

Network not yet resolved

Filing history

43 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

74/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Some acquirability indicators.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)

Negative net assets

Liabilities exceed assets by £11,577

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

-£12k

↑ 6.9% YoY

Current Assets

£30k

↓ 8.2% YoY

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)

Metric	2026-03-31	2025-03-31
Total assets	£-11.6k	£-12.4k
Current assets	£30.4k	£33.1k
Net assets	£-11.6k	£-12.4k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days

filing

• 1 accounts

Last 90 days

filing

• 1 accounts

Last 180 days

filings

• 1 accounts
• 1 confirmation-statement

Counts from Companies House filing history.

Corporate timeline (22 events)Click to expand

2026-07-01
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-22
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-28
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-04
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-14
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2022-04-05
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-10-07
📄
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-15
📄
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2020-04-16
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-04-15
📄
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2020-04-15
📄
appoint-person-director-company-with-name-date
officers · AP01
2020-04-08
📄
termination-director-company-with-name-termination-date
officers · TM01
2020-04-08
📄
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2020-04-08
📄
termination-secretary-company-with-name-termination-date
officers · TM02
2020-04-06
➕
GREENSTREET, Nicola appointed
director
2020-04-06
➖
MURPHY, James resigned
secretary
2020-04-06
➖
MURPHY, Katharine resigned
director
2019-07-29
📄
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2018-08-09
📄
accounts-with-accounts-type-total-exemption-full
accounts · AA
2012-07-05
➕
MURPHY, James appointed
secretary
2011-07-20
🏢
Company incorporated
As BABY&MORE LIMITED
2011-07-20
➕
MURPHY, Katharine appointed
director

Owner dependency

75/100

High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

55/100

Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS

primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
secondaryStable-but-static management: Company is 15 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mrs Nicola Greenstreet Individual · British · DOB 09/1979 · age 47	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control	06/04/2020

1 historic (ceased) PSC

Mrs Katharine Murphyceased 06/04/2020· 75-100% shares · 75-100% voting · board control · significant influence · firm interest

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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AUSTRALIS DISTRIBUTION LIMITED→ 04726654 · est 2003 · no financials extracted	—	—	—	—	23y	—	—
AUTOCARE CLUB LIMITED→ 16908565 · est 2025 · no financials extracted	—	—	—	—	—	—	—
AVIAL STORES LTD→ 16415812 · est 2025 · no financials extracted	—	—	—	—	—	—	—
AW ARMOURY LTD→ 09162917 · est 2014 · no financials extracted	—	—	—	—	11y	—	—
AYRFORCE STUDIO LIMITED→ 14353095 · est 2022 · no financials extracted	—	—	—	—	3y	—	—
AYS SALES LIMITED→ 11020511 · est 2017 · no financials extracted	—	—	—	—	8y	—	—
B AND B SPORTS LTD→ 14064617 · est 2022 · no financials extracted	—	—	—	—	3y	—	—
BA DUM TISH LTD→ 12549274 · est 2020 · no financials extracted	—	—	—	—	6y	—	—
BAIGIFY LTD→ 16820942 · est 2025 · no financials extracted	—	—	—	—	—	—	—
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Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2011-07-20

Jurisdictionengland-wales

Primary SIC47789 — Other retail sale of new goods in specialised stores (other than commercial art galleries and opticians)

Registered office

2 Lakeview Stables

St. Clere, Kemsing

Sevenoaks

TN15 6NL

Filing status

Accounts

Next due: 2027-12-31

Last made up to: 2026-03-31

Confirmation statement

Next due: 2027-04-29

Last: 2026-04-15

Officers (1 active · 2 resigned)

GREENSTREET, Nicola→

director · ~47y · appointed 2020-04-06

View their other companies + combined net worth →

Active

MURPHY, James→

secretary · appointed 2012-07-05 · resigned 2020-04-06

Resigned

MURPHY, Katharine→

director · ~51y · appointed 2011-07-20 · resigned 2020-04-06

Resigned

Click a director name to see their full track record across all companies.

Recent filings (43 total)

accounts-with-accounts-type-micro-entity

accounts · AA

2026-07-01

confirmation-statement-with-no-updates

confirmation-statement · CS01

2026-04-15

accounts-with-accounts-type-micro-entity

accounts · AA

2025-07-22

confirmation-statement-with-no-updates

confirmation-statement · CS01

2025-04-15

accounts-with-accounts-type-micro-entity

accounts · AA

2024-05-28

confirmation-statement-with-no-updates

confirmation-statement · CS01

2024-04-16

accounts-with-accounts-type-micro-entity

accounts · AA

2023-09-04

confirmation-statement-with-no-updates

confirmation-statement · CS01

2023-04-17

accounts-with-accounts-type-micro-entity

accounts · AA

2022-06-14

confirmation-statement-with-no-updates

confirmation-statement · CS01

2022-05-18

change-to-a-person-with-significant-control

persons-with-significant-control · PSC04

2022-04-05

accounts-with-accounts-type-micro-entity

accounts · AA

2021-10-07

confirmation-statement-with-no-updates

confirmation-statement · CS01

2021-04-15

change-to-a-person-with-significant-control

persons-with-significant-control · PSC04

2021-04-15

accounts-with-accounts-type-total-exemption-full

accounts · AA

2020-04-16