PURELY ME LTD
No material changes in the last 30 days.
No snapshot from 90 days ago — start tracking from today.
No snapshot from 180 days ago — start tracking from today.
Opportunity 68/100 (strong), bankability 55/100. Strong seller-intent signal (63/100, director aged 67). Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (53/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-07-31 | 2023-07-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 gazette
- • 1 dissolution
- • 1 gazette
- • 1 dissolution
Corporate timeline (18 events)Click to expand
- 2026-06-16📄gazette-notice-voluntarygazette · GAZ1(A)
- 2026-06-05📄dissolution-application-strike-off-companydissolution · DS01
- 2025-04-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-04-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-03-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-04-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-04-25📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-04-15📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-04-23📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-03-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-04-27📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-04-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2015-08-04📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-06-13📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-08-21📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2011-07-28🏢Company incorporatedAs PURELY ME LTD
- 2011-07-28➕ADIMORA, Ruffina appointedsecretary
- 2011-07-28➕ADIMORA, Ruffina appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 67 — succession pressure is live.
- +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
Red flags
1 high ·Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2026-04-30
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Ruffina Adimora Individual · British · DOB 07/1959 · age 67 | 25–50% | 25–50% | board controlsig. influence25-50% shares · 25-50% voting · board control · significant influence | 28/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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10 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
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