AFFINITY PR LIMITED
Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Deleverage or restructure. Leverage at 100% of assets — consider sale of non-core assets or equity injection. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £2.6k | £9.5k |
| Current assets | £2.1k | £9.5k |
| Net assets | £-2.5k | £261 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (18 events)Click to expand
- 2025-12-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-04📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-11-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-08-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-11-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-11-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-11-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-10-18📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-12-07📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-09-01📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-11-19📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-08-22📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2013-12-23📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2011-08-05🏢Company incorporatedAs AFFINITY PR LIMITED
- 2011-08-05➕OLDFIELD, Helen appointedsecretary
- 2011-08-05➕OLDFIELD, Helen appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
- +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Helen Oldfield Individual · British · DOB 03/1966 · age 60 | 75–100% | 75–100% | board controlsig. influence75-100% shares · 75-100% voting · board control · significant influence | 05/08/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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| AFTERGLOW TANNING & BEAUTY ROOMS LTD→ 16560817 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
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