APPS BY MUM LIMITED

🌳Matureactive
07799135 · ltd · incorporated 2011-10-05
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
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Turnover
—
year to Oct 2024
Net worth
—
book net assets
Opportunity
79/100
Strong
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What this business does
Primary activity: Ready-made interactive leisure and entertainment software development
Sector: Information & communication
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (81/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
5 connected companies via shared directors
60
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Oct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-10-312023-10-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2025-06-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-07-18
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2023-07-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  4. 2022-07-11
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2021-07-13
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2020-10-09
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  7. 2019-08-23
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2018-07-17
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2017-07-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  10. 2016-07-26
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  11. 2015-10-25
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  12. 2015-07-22
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  13. 2014-10-13
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  14. 2014-07-21
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  15. 2013-10-24
    📍
    change-registered-office-address-company-with-date-old-address
    address · AD01
  16. 2011-10-05
    🏢
    Company incorporated
    As APPS BY MUM LIMITED
  17. 2011-10-05
    ➕
    NORTHCOTT, John appointed
    director
  18. 2011-10-05
    ➕
    SIMPSON, Neil William John appointed
    director

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.
  • +No director turnover: Company is 15 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

59/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr John Northcott
Individual · British · DOB 08/1966 · age 60
25–50%
—25-50% shares01/09/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2011-10-05
Jurisdictionengland-wales
Primary SIC62011 — Ready-made interactive leisure and entertainment software development

Registered office

36 Heath Lea
Halifax
West Yorkshire
HX1 2BX

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2026-10-04
Last: 2025-09-20

Officers (2 active · 0 resigned)

NORTHCOTT, John→
director · ~60y · appointed 2011-10-05
View their other companies + combined net worth →
Active
SIMPSON, Neil William John→
director · ~43y · appointed 2011-10-05
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (30 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-23
accounts-with-accounts-type-dormant
accounts · AA
2025-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-23
accounts-with-accounts-type-dormant
accounts · AA
2024-07-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-03
accounts-with-accounts-type-dormant
accounts · AA
2023-07-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-21
accounts-with-accounts-type-dormant
accounts · AA
2022-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-20
accounts-with-accounts-type-dormant
accounts · AA
2021-07-13
accounts-with-accounts-type-dormant
accounts · AA
2020-10-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-08
accounts-with-accounts-type-dormant
accounts · AA
2019-08-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2018-10-10