BRAND APPS LIMITED
- 62020Information technology consultancy activities
Opportunity 73/100 (strong), bankability 85/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -70% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (65/100).
Refinance opportunity
3 live charges · 2 lenders · oldest 12.8y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 12.8 years old — likely at or near maturity.
- · Two lenders — manageable, but coordination required.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: high (83/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £565.8k | — |
| Current assets | £570.5k | £957.8k |
| Cash | £171.5k | £575.1k |
| Debtors | £399.0k | £382.6k |
| Net assets | £538.0k | £412.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (27 events)Click to expand
- 2025-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-09-08📄mortgage-satisfy-charge-fullmortgage · MR04
- 2025-09-08📄mortgage-satisfy-charge-fullmortgage · MR04
- 2025-09-08🔓Charge satisfied #3
- 2025-09-08🔓Charge satisfied #2
- 2024-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-02-26📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2023-09-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-09-14📄termination-director-company-with-name-termination-dateofficers · TM01
- 2023-09-04➖HAZELL, Benedict Michael resigneddirector
- 2022-12-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-26📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2021-11-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-02-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-02-14📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2020-12-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-22📍change-sail-address-company-with-old-address-new-addressaddress · AD02
- 2019-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-11-09📄appoint-person-director-company-with-name-dateofficers · AP01
- 2018-11-01➕HAZELL, Benedict Michael appointeddirector
- 2018-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-01-29🔒Charge registered #3Lender: Nudge Limited
- 2016-02-25🔓Charge satisfied #1
- 2016-02-10🔒Charge registered #2Lender: Nudge Limited
- 2013-09-25🔒Charge registered #1Lender: Trilindist Limited
- 2011-11-08🏢Company incorporatedAs BRAND APPS LIMITED
- 2011-11-08➕GUY, Damian appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 15 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 med ·Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Damian Guy Individual · British · DOB 05/1977 · age 49 | 75–100% | — | 75-100% shares | 06/04/2016 |
1 historic (ceased) PSC
- Mr Benedict Michael Hazellceased 15/12/2020· 75-100% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Nudge Nudge Limited | A registered charge | — | 29/01/2018 | 08/09/2025 | |
| satisfied | Nudge Nudge Limited | A registered charge | — | 10/02/2016 | 08/09/2025 | |
| satisfied | Trilindist Trilindist Limited | A registered charge | 1 property | 25/09/2013 | 25/02/2016 |