BELIEF SPORTS LTD

💤Zombieactive
07844689 · ltd · incorporated 2011-11-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£326.9k
book net assets
Opportunity
67/100
Strong
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What this business does
Primary activity: Wholesale of clothing and footwear
Sector: Wholesale & retail
Investor take
Special-situation opportunity
Distressed wholesale with salvageable qualities — special-situations priority.

Opportunity 67/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: share sale to pe / searcher (58/100).

🏦

Refinance opportunity

1 live charge · oldest 12.2y

45/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Oldest live charge is 12.2 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: medium (72/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
3 officers (1 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 3 total, 3 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
54 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
67/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £326,882

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
£327k
Current Assets
£500k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-30
Total assets£348.0k
Current assets£500.3k
Net assets£326.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
  1. 2026-01-27
    📄
    accounts-amended-with-accounts-type-total-exemption-full
    accounts · AAMD
  2. 2025-11-26
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  3. 2025-11-25
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  4. 2025-11-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2025-10-01
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  6. 2025-09-12
    📄
    dissolved-compulsory-strike-off-suspended
    dissolution · DISS16(SOAS)
  7. 2025-09-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  8. 2025-02-22
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  9. 2025-02-19
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2025-02-18
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  11. 2024-09-23
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  12. 2024-01-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2023-12-22
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  14. 2023-02-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2022-12-21
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  16. 2021-12-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2021-09-27
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  18. 2021-04-13
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  19. 2021-04-13
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  20. 2021-04-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  21. 2019-06-19
    HUGHES, Jane Ellen resigned
    secretary
  22. 2019-06-06
    NAJMI, Ali Mohsin appointed
    director
  23. 2019-06-06
    NAJMI, Abu Muslim resigned
    director
  24. 2014-05-06
    🔒
    Charge registered #1
    Lender: Lloyds Bank PLC
  25. 2011-11-11
    🏢
    Company incorporated
    As BELIEF SPORTS LTD
  26. 2011-11-11
    HUGHES, Jane Ellen appointed
    secretary
  27. 2011-11-11
    NAJMI, Abu Muslim appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·
Confirmation statement overdue
high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-06-30

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Ali Mohsin Najmi
Individual · British · DOB 08/1979 · age 47
75100%
75–100%75-100% shares · 75-100% voting12/08/2019
2 historic (ceased) PSCs
  • Mr Ali Murshid Najmiceased 31/12/2020· 25-50% shares · 25-50% voting
  • Mr Abu Muslim Najmiceased 12/08/2019· 50-75% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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09272701 · est 2014 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-11-11
Jurisdictionwales
Primary SIC46420 — Wholesale of clothing and footwear

Registered office

Dragon House
Bradford Street
Caerphilly
CF83 1GA

Filing status

Accounts
Next due: 2026-09-23
Last made up to: 2024-12-30
Confirmation statement
Next due: 2026-06-30OVERDUE
Last: 2025-06-16

Officers (1 active · 2 resigned)

NAJMI, Ali Mohsin
director · ~47y · appointed 2019-06-06
View their other companies + combined net worth →
Active
HUGHES, Jane Ellen
secretary · appointed 2011-11-11 · resigned 2019-06-19
Resigned
NAJMI, Abu Muslim
director · ~80y · appointed 2011-11-11 · resigned 2019-06-06
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
Lloyds Banking Group
Lloyds Bank PLC
A registered charge06/05/2014
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (54 total)

accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2026-01-27
gazette-filings-brought-up-to-date
gazette · DISS40
2025-11-26
gazette-notice-compulsory
gazette · GAZ1
2025-11-25
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-24
gazette-filings-brought-up-to-date
gazette · DISS40
2025-10-01
confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-30
dissolved-compulsory-strike-off-suspended
dissolution · DISS16(SOAS)
2025-09-12
gazette-notice-compulsory
gazette · GAZ1
2025-09-02
gazette-filings-brought-up-to-date
gazette · DISS40
2025-02-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-19
gazette-notice-compulsory
gazette · GAZ1
2025-02-18
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-09-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-15
change-account-reference-date-company-previous-shortened
accounts · AA01
2023-12-22