AMUSE EAST LONDON LIMITED
💤Zombieactive
07853772 · ltd · incorporated 2011-11-21
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2024
Net worth
—
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Gambling and betting activities
Sector: Arts, entertainment & recreation
Investor take
PursueActive trading company with a 65-year-old founder — textbook succession opportunity.
Opportunity 79/100 (strong), bankability 80/100. Strong seller-intent signal (60/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
🏦
Refinance opportunity
2 live charges · oldest 2.5y
10/100
under pressure
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Newest facility, 2.5 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (73/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
2 charges (2/2 with lender, 2/2 with type)
90
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
55 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Key financials
1 year extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-11-30 |
|---|---|
| Average employees | 2400 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 accounts
Last 90 days
2
filings
- • 1 accounts
- • 1 officers
Last 180 days
5
filings
- • 3 officers
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
- 2026-06-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2026-04-10📄replacement-filing-of-director-appointment-with-nameofficers · RP01AP01
- 2026-03-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2026-03-18📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-11-28➖ANNELLS, James Lawrence resigneddirector
- 2025-11-20➕ANNELLS, James Lawrence appointeddirector
- 2025-11-15📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-11-13📄change-person-director-company-with-change-dateofficers · CH01
- 2025-11-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-11-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2025-10-28📄gazette-notice-compulsorygazette · GAZ1
- 2025-02-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-01📄gazette-filings-brought-up-to-dategazette · DISS40
- 2025-01-28📄gazette-notice-compulsorygazette · GAZ1
- 2024-01-08📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2024-01-07📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2023-12-22🔒Charge registered #2Lender: Pontis Finance LLP
- 2023-12-22🔒Charge registered #1Lender: Pontis Finance LLP
- 2023-11-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-08-29📄resolutionresolution · RESOLUTIONS
- 2023-06-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-07📄gazette-filings-brought-up-to-dategazette · DISS40
- 2023-01-31📄gazette-notice-compulsorygazette · GAZ1
- 2021-11-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2011-11-21🏢Company incorporatedAs AMUSE EAST LONDON LIMITED
- 2011-11-21➕ANNELLS, James Lawrence appointeddirector
Owner dependency
90/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 65 — succession pressure is live.
Succession & seller-readiness
65/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
James Lawrence Annells Individual · British · DOB 03/1961 · age 65 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 06/04/2016 |
Mrs Wendy Ann Annells Individual · British · DOB 03/1968 · age 58 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Leisure & entertainment · IG postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ACCOUNTABILITY PT LIMITED→ 17082421 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AHR YOUTUBE LIMITED→ 11397588 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AKA KICKBOXING LTD→ 17114230 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALPHA STATE FITNESS LTD→ 11874047 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| ALYX LIMITED→ 13028510 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AMARA EVENTS LIMITED→ 14731664 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AMHA OVERSEAS LTD→ 12902392 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ANANDADHARA ARTS LIMITED→ 10017330 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| ANDFRIENDS PRODUCTIONS CIC→ 15605759 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ANNAA-TRAVEL-AND-TOUR.COM LTD→ 11560098 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ANRAN TRIP LTD→ 15234402 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| APOLLO BOOKMAKERS LIMITED→ 07325710 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2011-11-21
Jurisdictionengland-wales
Primary SIC92000 — Gambling and betting activities
Registered office
Haslers Hawke House
Old Station Road
Loughton
Essex
IG10 4PL
United Kingdom
Filing status
Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-12-05
Last: 2025-11-21
Officers (1 active · 1 resigned)
ANNELLS, James Lawrence→
Activedirector · ~65y · appointed 2025-11-20
View their other companies + combined net worth →
ANNELLS, James Lawrence→
Resigneddirector · ~62y · appointed 2011-11-21 · resigned 2025-11-28
Click a director name to see their full track record across all companies.
Mortgages & charges
2
Total charges
2
Outstanding
1
Active lenders
Status:Lender:2 of 2 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Pontis Finance Pontis Finance LLP | A registered charge | 11 properties | 22/12/2023 | — | |
| outstanding | Pontis Finance Pontis Finance LLP | A registered charge | 1 property | 22/12/2023 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (55 total)
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-06-08
replacement-filing-of-director-appointment-with-name
officers · RP01AP01
2026-04-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-24
termination-director-company-with-name-termination-date
officers · TM01
2026-03-18
appoint-person-director-company-with-name-date
officers · AP01
2026-03-18
gazette-filings-brought-up-to-date
gazette · DISS40
2025-11-15
change-person-director-company-with-change-date
officers · CH01
2025-11-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-11-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-11-13
gazette-notice-compulsory
gazette · GAZ1
2025-10-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-05
gazette-filings-brought-up-to-date
gazette · DISS40
2025-02-01
gazette-notice-compulsory
gazette · GAZ1
2025-01-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-21
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-01-08