BANCROFT MARKETING LIMITED

🌳Matureactive
07856237 · ltd · incorporated 2011-11-22
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Nov 2025
Net worth
£94.7k
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 3 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
37 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Positive net assets
Net assets £94,731

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£95k
↑ 9.9% YoY
Current Assets
£105k
↑ 1.2% YoY
Current Liabilities
—
£0£21k£42k£63k£84k£105kNov 2024Nov 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2025-11-302024-11-30
Total assets£120.2k£115.0k
Current assets£104.8k£103.6k
Net assets£94.7k£86.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-01-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2026-01-09
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  3. 2026-01-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2026-01-09
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2025-01-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2024-01-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2023-01-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-11-28
    📄
    capital-name-of-class-of-shares
    capital · SH08
  9. 2022-11-28
    📄
    capital-variation-of-rights-attached-to-shares
    capital · SH10
  10. 2022-11-14
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2022-01-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2021-02-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2020-01-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2019-02-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2018-02-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2017-02-01
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  17. 2011-11-22
    🏢
    Company incorporated
    As BANCROFT MARKETING LIMITED
  18. 2011-11-22
    ➕
    BANCROFT, Michael Graeme appointed
    director
  19. 2011-11-22
    ➕
    BANCROFT, Rita appointed
    director
  20. 2011-11-22
    ➕
    MAHONEY, Monisha Louise appointed
    director

Owner dependency

81/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Founder name in company name: Company name contains director surname "BANCROFT" — strong identity link between founder and business.
  • +Senior director age: Director aged approximately 59 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

53/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
  • secondary12+ year tenure: Director in role 15 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mrs Rita Bancroft
Individual · British · DOB 06/1967 · age 59
50–75%
50–75%board control50-75% shares · 50-75% voting · board control06/04/2016
1 historic (ceased) PSC
  • Mrs Rita Bancroftceased 07/04/2016· 50-75% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2011-11-22
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

22 Bilston Road
Willenhall
Wolverhampton
West Midlands
WV13 2JL

Filing status

Accounts
Next due: 2027-08-31
Last made up to: 2025-11-30
Confirmation statement
Next due: 2026-12-06
Last: 2025-11-22

Officers (3 active · 0 resigned)

BANCROFT, Michael Graeme→
director · ~59y · appointed 2011-11-22
View their other companies + combined net worth →
Active
BANCROFT, Rita→
director · ~59y · appointed 2011-11-22
View their other companies + combined net worth →
Active
MAHONEY, Monisha Louise→
director · ~32y · appointed 2011-11-22
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (37 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-23
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-01-09
change-person-director-company-with-change-date
officers · CH01
2026-01-09
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-01-09
confirmation-statement-with-updates
confirmation-statement · CS01
2025-11-26
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-31
confirmation-statement-with-updates
confirmation-statement · CS01
2024-12-08
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-17
confirmation-statement-with-updates
confirmation-statement · CS01
2023-12-01
accounts-with-accounts-type-micro-entity
accounts · AA
2023-01-23
capital-name-of-class-of-shares
capital · SH08
2022-11-28
capital-variation-of-rights-attached-to-shares
capital · SH10
2022-11-28
confirmation-statement-with-updates
confirmation-statement · CS01
2022-11-28
change-person-director-company-with-change-date
officers · CH01
2022-11-14
accounts-with-accounts-type-micro-entity
accounts · AA
2022-01-30