AJB STRATEGY LTD
💤Zombieactive
07873850 · ltd · incorporated 2011-12-07
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Apr 2025
Net worth
£50.5k
book net assets
Opportunity
72/100
Strong
What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
ALSO REGISTERED FOR
- 68100Buying and selling of own real estate
- 68209Other letting and operating of own or leased real estate
- 68320Management of real estate on a fee or contract basis
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
42 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £50,500
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£51k
Current Assets
£51k
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-04-30 | 2024-04-30 |
|---|---|---|
| Total assets | £50.5k | — |
| Current assets | £50.5k | — |
| Net assets | £50.5k | — |
| Average employees | — | 0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 address
Last 180 days
3
filings
- • 1 address
- • 1 accounts
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2026-04-10📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-01-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-06-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-05-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-01-14📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-01-12📄change-person-director-company-with-change-dateofficers · CH01
- 2023-11-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-11-01📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-09-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-02-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-02-04📄change-person-director-company-with-change-dateofficers · CH01
- 2022-02-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-08-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-09-09📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-06-10📄change-account-reference-date-company-previous-extendedaccounts · AA01
- 2019-09-28📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2011-12-07🏢Company incorporatedAs AJB STRATEGY LTD
- 2011-12-07➕JOHNSON, Adam appointeddirector
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 14 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
58/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Adam Johnson Individual · British · DOB 10/1988 · age 38 | 75–100% | — | 75-100% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Financial services · MK postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| ACCESSIBLE INSURANCE SERVICES LTD→ 13415923 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AD VALOREM WEALTH MANAGEMENT SERVICES LIMITED→ 16528307 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AHC INVESTMENTS UNLIMITED→ 11531912 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ALBURJ INVESTMENTS LTD→ 12359931 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ALEX EDDY MORTGAGE SOLUTIONS LTD→ 16946504 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ALL STAR FUNDING SOLUTIONS LIMITED→ 10740832 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ALLEGRO MORTGAGES LIMITED→ 11654133 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ALT ASSET FINANCE LIMITED→ 04489879 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| AMBASSADOR FINANCIAL SERVICES LIMITED→ 08671630 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| AMBER LARK LIMITED→ 09463720 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| AMELIA & ISLA LTD→ 15545836 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AMF HOLDINGS (MK) LTD→ 16792879 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2011-12-07
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified
Registered office
125 Shetland Drive
Whitehouse
Milton Keynes
MK8 1LQ
England
Filing status
Accounts
Next due: 2027-01-31
Last made up to: 2025-04-30
Confirmation statement
Next due: 2027-01-12
Last: 2025-12-29
Officers (1 active · 0 resigned)
JOHNSON, Adam→
Activedirector · ~38y · appointed 2011-12-07
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (42 total)
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-04-10
accounts-with-accounts-type-micro-entity
accounts · AA
2026-01-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-12-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-06-27
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-06
accounts-with-accounts-type-micro-entity
accounts · AA
2024-05-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-01-14
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-01-12
change-person-director-company-with-change-date
officers · CH01
2024-01-12
accounts-with-accounts-type-micro-entity
accounts · AA
2023-11-02
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-11-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-11-01
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-06