ADVANCE TRADE SOLUTIONS LIMITED
💤Zombieactive
07959619 · ltd · incorporated 2012-02-22
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
£-27.6k
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Public relations and communications activities
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 65). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
63 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Negative net assets
Liabilities exceed assets by £27,633
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£28k
↓ 27% YoY
Current Assets
£6k
↓ 48% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-02-23 | 2024-02-23 |
|---|---|---|
| Total assets | £-27.6k | £-21.7k |
| Current assets | £6.3k | £11.9k |
| Debtors | £6.3k | £11.9k |
| Net assets | £-27.6k | £-21.7k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
6
filings
- • 3 officers
- • 2 persons-with-significant-control
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2026-02-27📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-02-26📄change-person-secretary-company-with-change-dateofficers · CH03
- 2026-02-26📄change-person-director-company-with-change-dateofficers · CH01
- 2026-02-25📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-02-25📄change-person-director-company-with-change-dateofficers · CH01
- 2025-11-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-02-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-11-21📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2023-11-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-10-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-10-05📄change-person-secretary-company-with-change-dateofficers · CH03
- 2023-07-18📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-06-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-02-21📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2022-11-22📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2022-05-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-02-25📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2022-02-23📄change-person-secretary-company-with-change-dateofficers · CH03
- 2021-11-25📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2019-09-30➖WADE, Pamela resigneddirector
- 2018-03-01➕WADE, Hilton appointeddirector
- 2014-06-03➕WADE, Hilton appointedsecretary
- 2014-06-02➖WADE, Hilton Christopher resigneddirector
- 2013-06-01➕WADE, Pamela appointeddirector
- 2012-02-22🏢Company incorporatedAs ADVANCE TRADE SOLUTIONS LIMITED
- 2012-02-22➕WADE, Hilton Christopher appointeddirector
Owner dependency
90/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 65 — succession pressure is live.
Succession & seller-readiness
65/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Hilton Wade Individual · South African · DOB 01/1961 · age 65 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/08/2019 |
1 historic (ceased) PSC
- Mrs Pamela Wadeceased 01/08/2019· 75-100% shares · 75-100% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Professional services · WD postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A J MICHAEL LTD→ 12648422 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| ADVYAN LIMITED→ 15807015 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AEOLIAN FINANCE (UK) LTD→ 07560858 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| AERO WASTE SERVICES LIMITED→ 14170025 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AETHER CONSULTING LIMITED→ 13097700 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AFINN LIMITED→ 15575494 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| AG INNOVATION & STRATEGY LTD→ 13914483 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| AGATE MARKETING LIMITED→ 08177139 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| AGENCY 92 LIMITED→ 11275757 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| AGILE PROJECTS LTD→ 07655049 · est 2011 · no financials extracted | — | — | — | — | 14y | — | — |
| AGILE76 LTD→ 13393553 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| AGILITY MARKETING LTD→ 04797794 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2012-02-22
Jurisdictionengland-wales
Primary SIC70210 — Public relations and communications activities
Registered office
Sas House, Friarswood
Chipperfield Road
Kings Langley
WD4 9JB
England
Filing status
Accounts
Next due: 2026-11-23
Last made up to: 2025-02-23
Confirmation statement
Next due: 2027-03-08
Last: 2026-02-22
Officers (2 active · 2 resigned)
Active
WADE, Hilton→
Activedirector · ~65y · appointed 2018-03-01
View their other companies + combined net worth →
WADE, Hilton Christopher→
Resigneddirector · ~65y · appointed 2012-02-22 · resigned 2014-06-02
WADE, Pamela→
Resigneddirector · ~49y · appointed 2013-06-01 · resigned 2019-09-30
Click a director name to see their full track record across all companies.
Recent filings (63 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-02-27
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-27
change-person-secretary-company-with-change-date
officers · CH03
2026-02-26
change-person-director-company-with-change-date
officers · CH01
2026-02-26
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-02-25
change-person-director-company-with-change-date
officers · CH01
2026-02-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-11-20
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-21
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-11-21
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-11-22
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-10-05
change-person-secretary-company-with-change-date
officers · CH03
2023-10-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-07-18