ADDMUSTARD LTD.
🌳Matureactive
07965333 · ltd · incorporated 2012-02-27
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
79/100
Strong
What this business does
Primary activity: Other information technology service activities
Sector: Information & communication
ALSO REGISTERED FOR
- 73110Advertising agencies
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (2 active, 5 linked, 5 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
64 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 1900 | 1900 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (27 events)Click to expand
- 2025-12-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-08-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-08-05➖GORE, Victoria resigneddirector
- 2024-12-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-10📄capital-allotment-sharescapital · SH01
- 2023-08-17📄change-person-director-company-with-change-dateofficers · CH01
- 2023-06-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-04-19📄resolutionresolution · RESOLUTIONS
- 2023-04-05📄capital-allotment-sharescapital · SH01
- 2023-04-05📄change-person-director-company-with-change-dateofficers · CH01
- 2022-12-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-21📄capital-return-purchase-own-sharescapital · SH03
- 2022-10-12📄resolutionresolution · RESOLUTIONS
- 2022-10-10📄capital-cancellation-sharescapital · SH06
- 2022-05-13📄capital-return-purchase-own-sharescapital · SH03
- 2022-05-12📄resolutionresolution · RESOLUTIONS
- 2022-05-11📄capital-cancellation-sharescapital · SH06
- 2022-02-01📄capital-return-purchase-own-sharescapital · SH03
- 2021-07-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-01-01➕GORE, Victoria appointeddirector
- 2019-07-01➕ALLFREY, Rochelle appointeddirector
- 2018-11-23➖MITCHELL, David Neil resigneddirector
- 2017-02-13➕HUNT, Lawrence William appointeddirector
- 2012-04-16➕MITCHELL, David Neil appointeddirector
- 2012-04-16➖MITCHELL, David Neil resigneddirector
- 2012-02-27🏢Company incorporatedAs ADDMUSTARD LTD.
- 2012-02-27➕MITCHELL, David Neil appointeddirector
Owner dependency
66/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Senior director age: Director aged approximately 60 — approaching natural succession window.
Succession & seller-readiness
46/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Lawrence William Hunt Individual · British · DOB 03/1966 · age 60 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 13/02/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2012-02-27
Jurisdictionengland-wales
Primary SIC62090 — Other information technology service activities
Registered office
2 Lower Mortlake Road
Richmond
TW9 2JA
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-14
Last: 2026-03-31
Officers (2 active · 3 resigned)
ALLFREY, Rochelle→
Activedirector · ~39y · appointed 2019-07-01
View their other companies + combined net worth →
HUNT, Lawrence William→
Activedirector · ~60y · appointed 2017-02-13
View their other companies + combined net worth →
GORE, Victoria→
Resigneddirector · ~38y · appointed 2020-01-01 · resigned 2025-08-05
MITCHELL, David Neil→
Resigneddirector · ~69y · appointed 2012-04-16 · resigned 2018-11-23
MITCHELL, David Neil→
Resigneddirector · ~69y · appointed 2012-02-27 · resigned 2012-04-16
Click a director name to see their full track record across all companies.
Recent filings (64 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-30
termination-director-company-with-name-termination-date
officers · TM01
2025-08-07
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-08
confirmation-statement-with-updates
confirmation-statement · CS01
2025-01-10
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-23
capital-allotment-shares
capital · SH01
2024-10-10
confirmation-statement-with-updates
confirmation-statement · CS01
2024-01-23
change-person-director-company-with-change-date
officers · CH01
2023-08-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-21
resolution
resolution · RESOLUTIONS
2023-04-19
capital-allotment-shares
capital · SH01
2023-04-05
change-person-director-company-with-change-date
officers · CH01
2023-04-05
confirmation-statement-with-updates
confirmation-statement · CS01
2023-01-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-31