ABSOLUTE SPORTS CONSULTANTS LIMITED

💤Zombieactive
07965900 · ltd · incorporated 2012-02-27
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
39 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Mar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-12-24
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2024-06-04
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  3. 2023-12-29
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  4. 2023-11-29
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2023-11-02
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2023-04-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2023-03-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2022-12-28
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  9. 2022-03-02
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  10. 2021-04-27
    📄
    capital-cancellation-shares
    capital · SH06
  11. 2021-03-22
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  12. 2021-03-22
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  13. 2021-03-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  14. 2021-02-25
    JACKSON, Matthew Alan resigned
    director
  15. 2021-01-04
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  16. 2020-07-31
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2020-07-31
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  18. 2019-12-19
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  19. 2012-02-27
    🏢
    Company incorporated
    As ABSOLUTE SPORTS CONSULTANTS LIMITED
  20. 2012-02-27
    SHERLING, William David appointed
    director
  21. 2012-02-27
    JACKSON, Matthew Alan appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

58/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 14 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr William David Sherling
Individual · British · DOB 10/1977 · age 49
75100%
75-100% shares06/04/2016
1 historic (ceased) PSC
  • Mr Matthew Alan Jacksonceased 25/02/2021· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2012-02-27
Jurisdictionengland-wales
Primary SIC93199 — Other sports activities

Registered office

58 Bronsart Road
London
SW6 6AA
England

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-13
Last: 2026-02-27

Officers (1 active · 1 resigned)

SHERLING, William David
director · ~49y · appointed 2012-02-27
View their other companies + combined net worth →
Active
JACKSON, Matthew Alan
director · ~55y · appointed 2012-02-27 · resigned 2021-02-25
Resigned

Click a director name to see their full track record across all companies.

Recent filings (39 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-13
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-12-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-15
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-06-04
confirmation-statement-with-updates
confirmation-statement · CS01
2024-02-27
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-12-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-11-29
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-11-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-04-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-03-31
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-27
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-12-28
confirmation-statement-with-updates
confirmation-statement · CS01
2022-03-08
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-03-02
capital-cancellation-shares
capital · SH06
2021-04-27