1ST CHOICE LEISURE LTD
💤Zombieactive
07989376 · ltd · incorporated 2012-03-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£254.1k
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Renting and leasing of recreational and sports goods
Sector: Administrative & support services
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
36 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £254,108
Cash YoY
-23%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£71k
↓ 23% YoY
Net Worth
£254k
↑ 12% YoY
Current Assets
£212k
~ YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £303.8k | £273.8k |
| Current assets | £211.7k | £210.2k |
| Cash | £71.4k | £92.8k |
| Debtors | £38.4k | £22.5k |
| Net assets | £254.1k | £227.3k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2026-02-27📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2025-02-25📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2023-11-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-12-07📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-10-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-02-15📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-02-03📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-02-12📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-01-23📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-01-21📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2019-01-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2018-03-15📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2018-03-15📄change-person-director-company-with-change-dateofficers · CH01
- 2018-01-30📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2016-12-14📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2012-03-14🏢Company incorporatedAs 1ST CHOICE LEISURE LTD
- 2012-03-14➕JONES, Kevin Andrew appointeddirector
Owner dependency
80/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 14 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
58/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Kevin Andrew Jones Individual · British · DOB 08/1983 · age 43 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Professional services · B postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 1313 RECRUITMENT LTD→ 17001278 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 1KC CHAMBERS LLP→ OC433425 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 1ST CHOICE CONSULTANCY LTD→ 12570140 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| 1VERITAS LTD→ 17050162 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| 2 PRESERVE LIMITED→ 06539334 · est 2008 · no financials extracted | — | — | — | — | 18y | — | — |
| 22CAD LTD→ 16672379 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 22LIVE LTD→ 13771164 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| 24-7 LOCUMS CENTRAL LIMITED→ 06672295 · est 2008 · no financials extracted | — | — | — | — | 17y | — | — |
| 24/7 ACCOUNTANTS AND TAX ADVISORS LTD→ 15038574 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| 24/7 PRIVATE HIRE RENTAL LTD→ 16771397 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| 2827 MANAGEMENT LTD→ 15683420 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 285DUALCONCEPTS LIMITED→ 15954348 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2012-03-14
Jurisdictionengland-wales
Primary SIC77210 — Renting and leasing of recreational and sports goods
Registered office
C/O Michael Heaven & Associates Limited 47 Calthorpe Road
Edgbaston
Birmingham
West Midlands
B15 1TH
United Kingdom
Filing status
Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-03-28
Last: 2026-03-14
Officers (1 active · 0 resigned)
JONES, Kevin Andrew→
Activedirector · ~43y · appointed 2012-03-14
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (36 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-24
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2026-02-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-19
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2025-02-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-03-19
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-11-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-23
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-12-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-10-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-28
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-02-15
confirmation-statement-with-updates
confirmation-statement · CS01
2021-03-16
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-02-03
confirmation-statement-with-updates
confirmation-statement · CS01
2020-03-17
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2020-02-12