APPEAL MOBILE DEVELOPMENT LTD
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £17.2k | £3.4k |
| Current assets | £43.8k | £4.4k |
| Net assets | £16.0k | £2.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (19 events)Click to expand
- 2025-07-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-06-12📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-02-26📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2023-07-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-12-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-06-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-06-29📄change-person-director-company-with-change-dateofficers · CH01
- 2021-02-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-01-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-11-28📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-11-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-11-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-11-27📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-10-08📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-10-05📄change-person-director-company-with-change-dateofficers · CH01
- 2018-10-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-10-05📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2012-05-11🏢Company incorporatedAs APPEAL MOBILE DEVELOPMENT LTD
- 2012-05-11➕PEWTRESS, James William appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 14 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Shasta Holdings Ltd holds 25-50% — a significant corporate investor but not a controlling parent.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
2 active beneficial owners · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr James William Pewtress Individual · British · DOB 11/1976 · age 50 | 75–100% | — | 75-100% shares | 06/04/2016 |
Shasta Holdings Ltd Corporate entity | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 25/02/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · YO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A UBHI & CO LIMITED→ 16683269 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AMBZDT ENTERTAINMENT LIMITED→ 11201882 · est 2018 · no financials extracted | — | — | — | — | 8y | — | — |
| ANAKWE LTD→ 15818260 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ANDREW DESIGN & INTEGRATION UK LIMITED→ 05531272 · est 2005 · no financials extracted | — | — | — | — | 20y | — | — |
| ANDY SANDWICH LIMITED→ 16979047 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ANGEL INVESTMENT TECHNOLOGY (AIT) LTD→ 14939318 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ANJB SERVICES LIMITED→ 10244790 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ANJEL SOLUTIONS LTD→ 15180430 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ANTS HILL & GOOSE LIMITED→ 16677228 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AP16 LIMITED→ 05856332 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| APALAPA LIMITED→ 16153964 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| APPEDGE LTD→ 13963692 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.