APPLE TREE CAKE DESIGN LIMITED

🌳Matureactive
08090202 · ltd · incorporated 2012-05-31
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to May 2025
Net worth
£235
book net assets
Opportunity
74/100
Strong
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What this business does
Primary activity: Other food services
Sector: Accommodation & food service
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
46 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £235

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£235
↑ 111% YoY
Current Assets
£13k
↑ 4.4% YoY
Current Liabilities
—
-£2k£839£4k£7k£10k£13kMay 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-05-312024-05-31
Total assets£9.1k£14.3k
Current assets£12.6k£12.1k
Net assets£235£-2.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-08-07
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-02-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-02-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-02-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-02-01
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  6. 2021-12-15
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2021-06-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2021-06-14
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2021-06-10
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2021-06-10
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2021-06-04
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2021-06-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2021-06-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2021-06-03
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2020-04-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2019-02-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2012-05-31
    🏢
    Company incorporated
    As APPLE TREE CAKE DESIGN LIMITED
  18. 2012-05-31
    ➕
    ALLEN-PUGH, Michael Walter appointed
    director
  19. 2012-05-31
    ➕
    ALLEN-PUGH, Rebecca Susan appointed
    director
  20. 2012-05-31
    ➕
    CARTER, John appointed
    director
  21. 2012-05-31
    ➖
    CARTER, John resigned
    director

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

49/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 14 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Michael Walter Allen-Pugh
Individual · British · DOB 06/1970 · age 56
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016
Mrs Rebecca Susan Allen-Pugh
Individual · British · DOB 07/1976 · age 50
25–50%
25–50%25-50% shares · 25-50% voting06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2012-05-31
Jurisdictionengland-wales
Primary SIC56290 — Other food services

Registered office

Apple Tree House 2 Wood View
Tiptree
Colchester
Essex
CO5 0DF
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2027-06-14
Last: 2026-05-31

Officers (2 active · 1 resigned)

ALLEN-PUGH, Michael Walter→
director · ~56y · appointed 2012-05-31
View their other companies + combined net worth →
Active
ALLEN-PUGH, Rebecca Susan→
director · ~50y · appointed 2012-05-31
View their other companies + combined net worth →
Active
CARTER, John→
director · ~56y · appointed 2012-05-31 · resigned 2012-05-31
Resigned

Click a director name to see their full track record across all companies.

Recent filings (46 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-06-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-07
confirmation-statement-with-updates
confirmation-statement · CS01
2025-06-11
accounts-with-accounts-type-micro-entity
accounts · AA
2025-02-21
confirmation-statement-with-updates
confirmation-statement · CS01
2024-06-05
accounts-with-accounts-type-micro-entity
accounts · AA
2024-02-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-05
accounts-with-accounts-type-micro-entity
accounts · AA
2023-02-18
confirmation-statement-with-updates
confirmation-statement · CS01
2022-06-08
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-02-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-12-15
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-06-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-06-14
change-person-director-company-with-change-date
officers · CH01
2021-06-10
change-person-director-company-with-change-date
officers · CH01
2021-06-10