ALEX ASOS LTD
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-06-30 | 2024-06-30 |
|---|---|---|
| Average employees | 2 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
Corporate timeline (19 events)Click to expand
- 2026-03-16📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-09-25📄change-person-director-company-with-change-dateofficers · CH01
- 2025-02-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-10-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-03-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-03-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-08-02📄change-person-director-company-with-change-dateofficers · CH01
- 2021-08-02📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2021-02-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-01-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-03-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-04-04📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-10-06📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2017-09-24➖RENCIUC, Sinziana resignedsecretary
- 2017-07-12📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2012-06-11🏢Company incorporatedAs ALEX ASOS LTD
- 2012-06-11➕ASOFIEI, Alexandru Daniel appointeddirector
- 2012-06-11➕RENCIUC, Sinziana appointedsecretary
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Alexandru Daniel Asofiei Individual · British · DOB 05/1991 · age 35 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 12/07/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
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