BAKE MY DAY LTD.

💤Zombieactive
08143919 · ltd · incorporated 2012-07-16
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Jul 2024
Net worth
£0
book net assets
Opportunity
68/100
Strong
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What this business does
Primary activity: SIC 10390
Sector: Manufacturing
ALSO REGISTERED FOR
  • 10710Manufacture of bread; manufacture of fresh pastry goods and cakes
  • 10720SIC 10720
  • 56210Event catering activities
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 68/100 (strong), bankability 55/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: share sale to pe / searcher (53/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
38 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
68/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
55
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
67
Some moderate concerns — review flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£0
Current Assets
Current Liabilities
£0£0£0£0£0£0Jul 2023Jul 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-07-312023-07-31
Total assets£0£0
Net assets£0£0

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2025-04-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-10-02
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  3. 2024-10-01
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  4. 2024-07-13
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  5. 2024-07-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2024-07-10
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2024-07-02
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  8. 2024-07-01
    GREEN, Rebecca Stevie resigned
    director
  9. 2023-10-07
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  10. 2023-10-03
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  11. 2023-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2022-05-22
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2021-04-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2021-04-29
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2020-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2019-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  17. 2018-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  18. 2017-07-25
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  19. 2015-08-12
    GREEN, Rebecca Stevie appointed
    director
  20. 2012-07-16
    🏢
    Company incorporated
    As BAKE MY DAY LTD.
  21. 2012-07-16
    O'CONNOR, Donna appointed
    director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 58 — approaching natural succession window.

Succession & seller-readiness

63/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 14 years.

Red flags

1 high ·
Accounts overdue
high

Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.

Evidence: Next due: 2026-04-30

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Donna O'Connor
Individual · British · DOB 05/1968 · age 58
75100%
75–100%board controlsig. influence75-100% shares · 75-100% voting · board control · significant influence16/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2012-07-16
Jurisdictionengland-wales
Primary SIC10390 — SIC 10390

Registered office

42 Bardney Road
Morden
Surrey
SM4 5JL

Filing status

Accounts
Next due: 2026-04-30OVERDUE
Last made up to: 2024-07-31
Confirmation statement
Next due: 2026-07-30
Last: 2025-07-16

Officers (1 active · 1 resigned)

O'CONNOR, Donna
director · ~58y · appointed 2012-07-16
View their other companies + combined net worth →
Active
GREEN, Rebecca Stevie
director · ~36y · appointed 2015-08-12 · resigned 2024-07-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (38 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-29
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-29
gazette-filings-brought-up-to-date
gazette · DISS40
2024-10-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-01
gazette-notice-compulsory
gazette · GAZ1
2024-10-01
gazette-filings-brought-up-to-date
gazette · DISS40
2024-07-13
termination-director-company-with-name-termination-date
officers · TM01
2024-07-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-10
gazette-notice-compulsory
gazette · GAZ1
2024-07-02
gazette-filings-brought-up-to-date
gazette · DISS40
2023-10-07
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-05
gazette-notice-compulsory
gazette · GAZ1
2023-10-03
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-31
accounts-with-accounts-type-micro-entity
accounts · AA
2022-05-22