ADVISORY PLUS LIMITED

💤Zombieactive
08153130 · ltd · incorporated 2012-07-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
£91.8k
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: Accounting and auditing activities
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (1 active, 5 linked, 4 with DOB)
86
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
41 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £91,846
Net assets shrinking
Down £60,859 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£92k
↓ 40% YoY
Current Assets
£73k
↓ 41% YoY
Current Liabilities
—
£0£31k£61k£92k£122k£153kSept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-30
Total assets£91.8k£152.7k
Current assets£72.7k£123.8k
Net assets£91.8k£152.7k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2026-03-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-06-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-06-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-06-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-07-06
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  6. 2021-06-15
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  7. 2020-09-16
    📄
    second-filing-of-confirmation-statement-with-made-up-date
    confirmation-statement · RP04CS01
  8. 2020-08-26
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  9. 2020-08-26
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2020-07-31
    ➖
    FREWIN, Andrew Martin resigned
    director
  11. 2020-07-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2019-07-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-06-29
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  14. 2017-06-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2016-06-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2015-10-27
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2013-01-02
    ➖
    WITTE, Jean resigned
    secretary
  18. 2013-01-02
    ➖
    HOLLAND, Melissa Phillipa Joan resigned
    director
  19. 2013-01-02
    ➖
    HOLLAND, Michael George resigned
    director
  20. 2012-08-30
    ➕
    ADDIS, Kimberley appointed
    director
  21. 2012-07-23
    🏢
    Company incorporated
    As ADVISORY PLUS LIMITED
  22. 2012-07-23
    ➕
    WITTE, Jean appointed
    secretary
  23. 2012-07-23
    ➕
    FREWIN, Andrew Martin appointed
    director
  24. 2012-07-23
    ➕
    HOLLAND, Melissa Phillipa Joan appointed
    director
  25. 2012-07-23
    ➕
    HOLLAND, Michael George appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

58/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 14 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Michael George Holland
Individual · British · DOB 01/1950 · age 76
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016
1 historic (ceased) PSC
  • Mr Andrew Martin Frewinceased 31/07/2020· significant influence

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2012-07-23
Jurisdictionengland-wales
Primary SIC69201 — Accounting and auditing activities

Registered office

Bay Lodge
36 Harefield Road
Uxbridge
Middlesex
UB8 1PH

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-10-14
Last: 2025-09-30

Officers (1 active · 4 resigned)

ADDIS, Kimberley→
director · ~43y · appointed 2012-08-30
View their other companies + combined net worth →
Active
WITTE, Jean→
secretary · appointed 2012-07-23 · resigned 2013-01-02
Resigned
FREWIN, Andrew Martin→
director · ~68y · appointed 2012-07-23 · resigned 2020-07-31
Resigned
HOLLAND, Melissa Phillipa Joan→
director · ~46y · appointed 2012-07-23 · resigned 2013-01-02
Resigned
HOLLAND, Michael George→
director · ~76y · appointed 2012-07-23 · resigned 2013-01-02
Resigned

Click a director name to see their full track record across all companies.

Recent filings (41 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-03-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-28
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-17
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-17
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-25
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2022-07-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-01
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2021-06-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-01
second-filing-of-confirmation-statement-with-made-up-date
confirmation-statement · RP04CS01
2020-09-16
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2020-08-26
termination-director-company-with-name-termination-date
officers · TM01
2020-08-26