ADS2LIFE DIGITAL SERVICES LTD
💤Zombieactive
08158817 · ltd · incorporated 2012-07-27
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£5.2k
book net assets
Opportunity
78/100
Strong
What this business does
Primary activity: Book publishing
Sector: Information & communication
ALSO REGISTERED FOR
- 58190Other publishing activities
- 73110Advertising agencies
- 90020Support activities to performing arts
Investor take
PursueAsset-holding vehicle with a 74-year-old founder — textbook succession opportunity.
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 74). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 4 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
28 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £5,223
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
£5k
↑ 102% YoY
Current Assets
£19k
↑ 87% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-07-31 | 2024-07-31 |
|---|---|---|
| Total assets | £16.6k | £2.6k |
| Current assets | £19.1k | £10.2k |
| Net assets | £5.2k | £2.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
- 2026-04-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-04-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-04-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-24📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-04-27📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-09-15📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-04-08📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2019-01-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2018-04-26📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2017-04-05📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2016-01-07📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2015-07-27📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-03-05📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-07-31📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2012-07-27🏢Company incorporatedAs ADS2LIFE DIGITAL SERVICES LTD
- 2012-07-27➕HALE, Donald Peter appointeddirector
Owner dependency
95/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 74 — succession pressure is live.
- +No director turnover: Company is 14 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
88/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Donald Peter Hale Individual · British · DOB 07/1952 · age 74 | 75–100% | — | 75-100% shares | 27/07/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Technology · DE postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| A.I. GLOBAL MEDIA LIMITED→ 07400916 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ACTIVEPLAN RETAIL LIMITED→ 11057279 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| ACTIVITY MAPPER LTD→ 16922764 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADHD UNITED GROUP LIMITED→ 16494673 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| ADVANCED EXPERT SYSTEMS LIMITED→ 02341404 · est 1989 · no financials extracted | — | — | — | — | 37y | — | — |
| AG APPDEPLOY CONSULTANCY LIMITED→ 11642450 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AGENDASHIFT LTD→ 07530068 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| AGGERS MEDIA LIMITED→ 06078851 · est 2007 · no financials extracted | — | — | — | — | 19y | — | — |
| AI PROPTECH NEWS LTD→ 16949829 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| AIR TRAFFIC DATA SYSTEMS LTD→ 16830268 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AIRA SERVICES LIMITED→ 14566227 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AIRWAVE COMMUNICATIONS LTD→ 13060818 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2012-07-27
Jurisdictionengland-wales
Primary SIC58110 — Book publishing
Registered office
Diamond Court
Water Street
Bakewell
Derbyshire
DE45 1EW
England
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-08-10
Last: 2025-07-27
Officers (1 active · 0 resigned)
HALE, Donald Peter→
Activedirector · ~74y · appointed 2012-07-27
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (28 total)
accounts-with-accounts-type-micro-entity
accounts · AA
2026-04-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-29
accounts-with-accounts-type-micro-entity
accounts · AA
2025-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-02
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-24
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-04-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-08-09
accounts-with-accounts-type-micro-entity
accounts · AA
2022-04-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-09
accounts-with-accounts-type-micro-entity
accounts · AA
2020-09-15
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-08-05
accounts-with-accounts-type-micro-entity
accounts · AA
2020-04-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-08-07