AE PROMOTIONS EUROPE LTD
💤Zombieactive
08241641 · ltd · incorporated 2012-10-05
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£-145.7k
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Other service activities n.e.c.
Sector: Other service activities
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -100% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: distressed disposal / insolvency (65/100).
Data confidence
Overall: medium (75/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 1 with DOB)
75
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
40 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
82
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredNegative net assets
Liabilities exceed assets by £145,653
Very low cash
Cash position: £0
Cash draining
Cash down 100% YoY
Cash YoY
-100%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£0
↓ 100% YoY
Net Worth
-£146k
↓ 14% YoY
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Cash | £0 | £7.0k |
| Net assets | £-145.7k | £-127.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2025-09-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-18📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-10-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-10-16📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-16📄change-person-director-company-with-change-dateofficers · CH01
- 2024-10-15📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2024-10-15📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-10-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-08-22📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-07-29📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-07-01➕ELEMENTAL COMPANY SECRETARY LIMITED appointedcorporate-secretary
- 2024-07-01➖HK NOMINEES LIMITED resignedcorporate-secretary
- 2023-09-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-21📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-10-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-11-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2013-05-30➕HK NOMINEES LIMITED appointedcorporate-secretary
- 2012-10-05🏢Company incorporatedAs AE PROMOTIONS EUROPE LTD
- 2012-10-05➕DERRY, Ray appointedsecretary
- 2012-10-05➕THORNE, John appointeddirector
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
58/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 lowMultiple registered office changes
lowMultiple address changes in a short period can indicate operational instability or admin disorder.
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
John Thorne Individual · American · DOB 03/1973 · age 53 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
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|---|---|---|---|---|---|---|---|
| ADI GROUP HOLDINGS LTD→ 17087209 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| ADVANCED SIGNAL MONITORING LTD→ 06229776 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| AEB BUSINESS SOLUTIONS LTD→ 14598272 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| AEGIS CLEANING LTD→ 16289800 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AEQUITAS INTERNATIONAL LIMITED→ 15842982 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| AESTHETICS BY CHERI LIMITED→ 14043806 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| AESTHETICS HAYVEN LTD→ 14215551 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| AETHERBLOOM LTD→ 16355910 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| AF ALLIANCE LTD→ 16432693 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AFFINITY SPACE LTD→ 12006306 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| AFIJET AVIATION UK LTD→ 15263735 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AFK STUDIOS (EUROPE) LTD→ 12797628 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2012-10-05
Jurisdictionengland-wales
Primary SIC96090 — Other service activities n.e.c.
Registered office
27 Old Gloucester Street
London
WC1N 3AX
United Kingdom
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-10-19
Last: 2025-10-05
Officers (3 active · 1 resigned)
Active
ELEMENTAL COMPANY SECRETARY LIMITED→
Activecorporate-secretary · appointed 2024-07-01
View their other companies + combined net worth →
THORNE, John→
Activedirector · ~53y · appointed 2012-10-05
View their other companies + combined net worth →
HK NOMINEES LIMITED→
Resignedcorporate-secretary · appointed 2013-05-30 · resigned 2024-07-01
Click a director name to see their full track record across all companies.
Recent filings (40 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-22
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-10-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-16
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-10-16
change-person-director-company-with-change-date
officers · CH01
2024-10-16
change-person-director-company-with-change-date
officers · CH01
2024-10-16
appoint-corporate-secretary-company-with-name-date
officers · AP04
2024-10-15
termination-secretary-company-with-name-termination-date
officers · TM02
2024-10-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-08
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-08-22
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-07-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-28
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-10-21