APOLLO REWARD SOLUTIONS LIMITED

💤Zombieactive
08269928 · ltd · incorporated 2012-10-26
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Oct 2025
Net worth
£27.0k
book net assets
Opportunity
78/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Asset-holding vehicle with a 68-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 68). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (70/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
36 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £26,953

Key financials

1 year extracted from filed iXBRL accounts
Cash
£36k
Net Worth
£27k
Current Assets
£36k
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-10-31
Total assets£27.0k
Current assets£36.0k
Cash£36.0k
Net assets£27.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
6
filings
  • 2 accounts
  • 2 persons-with-significant-control
  • 2 officers
Last 180 days
6
filings
  • 2 accounts
  • 2 persons-with-significant-control
  • 2 officers
Counts from Companies House filing history.
Corporate timeline (21 events)Click to expand
  1. 2026-06-18
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  2. 2026-05-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2026-05-18
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  4. 2026-05-18
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  5. 2026-05-18
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  6. 2026-05-18
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2026-04-29
    HALL, Natasha Morgana appointed
    director
  8. 2026-04-29
    HALL, Christopher Anthony resigned
    director
  9. 2025-05-02
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2024-03-11
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  11. 2022-12-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2022-05-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2021-07-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2020-06-20
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  15. 2019-11-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  16. 2019-07-25
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  17. 2018-11-06
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2018-11-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  19. 2018-11-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  20. 2012-10-26
    🏢
    Company incorporated
    As APOLLO REWARD SOLUTIONS LIMITED
  21. 2012-10-26
    HALL, Christopher Anthony appointed
    director

Owner dependency

90/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 68 — succession pressure is live.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 68. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Natasha Morgana Hall
Individual · British · DOB 05/1958 · age 68
75100%
75–100%board control75-100% shares · 75-100% voting · board control29/04/2026
1 historic (ceased) PSC
  • Mr Christopher Anthony Hallceased 29/04/2026· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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07834832 · est 2011 · no financials extracted
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2012-10-26
Jurisdictionengland-wales
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

11 Guildford Road
Billingham
TS23 2AB
England

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-11-04
Last: 2025-10-21

Officers (1 active · 1 resigned)

HALL, Natasha Morgana
director · ~68y · appointed 2026-04-29
View their other companies + combined net worth →
Active
HALL, Christopher Anthony
director · ~80y · appointed 2012-10-26 · resigned 2026-04-29
Resigned

Click a director name to see their full track record across all companies.

Recent filings (36 total)

change-account-reference-date-company-previous-shortened
accounts · AA01
2026-06-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-27
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-05-18
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2026-05-18
termination-director-company-with-name-termination-date
officers · TM01
2026-05-18
appoint-person-director-company-with-name-date
officers · AP01
2026-05-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-22
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-05-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-28
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-03-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-10