ADDICTIVE BEHAVIOUR LIMITED
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -66% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £-66.4k | £-65.6k |
| Current assets | £6.6k | £7.0k |
| Cash | £145 | £430 |
| Net assets | £-66.4k | £-65.6k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
- • 1 officers
Corporate timeline (24 events)Click to expand
- 2026-01-29📄change-person-director-company-with-change-dateofficers · CH01
- 2025-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-01-15📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-23📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2024-09-26📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2023-09-23📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-08-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-09-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-09-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-09-30📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-02-19📄termination-director-company-with-name-termination-dateofficers · TM01
- 2016-01-18➖HANDS, Nicholas James resigneddirector
- 2015-12-23📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2013-03-21➖WILSON, Gary Michael resigneddirector
- 2013-03-13➖LABRUM, Tony Brian resigneddirector
- 2012-12-19🏢Company incorporatedAs ADDICTIVE BEHAVIOUR LIMITED
- 2012-12-19➕BAKER, Clayton Steve appointeddirector
- 2012-12-19➕SAUNDERS, Neil Philip appointeddirector
- 2012-12-19➕HANDS, Nicholas James appointeddirector
- 2012-12-19➕LABRUM, Tony Brian appointeddirector
- 2012-12-19➕WILSON, Gary Michael appointeddirector
Owner dependency
Some founder dependency, but not acute. A structured handover period should cover most risk.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Clayton Steve Baker Individual · British · DOB 07/1975 · age 51 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/04/2016 |
Mr Neil Saunders Individual · British · DOB 11/1986 · age 40 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 3 resigned)
Click a director name to see their full track record across all companies.