2 MAGPIES SEO LIMITED

🌳Matureactive
08354155 · ltd · incorporated 2013-01-09
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2026
Net worth
—
book net assets
Opportunity
78/100
Strong
🔔
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What this business does
Primary activity: Information technology consultancy activities
Sector: Information & communication
ALSO REGISTERED FOR
  • 73120Media representation services
  • 74209Other photographic activities
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 78/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (3 active, 5 linked, 5 with DOB)
90
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
44 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Jan 2025Jan 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-01-312025-01-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
  1. 2026-05-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-10-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2025-10-15
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  4. 2025-10-15
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2025-10-15
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2025-10-15
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  7. 2025-07-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2024-10-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2023-08-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2022-09-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2021-10-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2021-10-07
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2020-07-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2020-07-07
    📄
    capital-allotment-shares
    capital · SH01
  15. 2019-05-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2018-05-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  17. 2014-09-17
    ➕
    SMITH, David appointed
    director
  18. 2014-03-01
    ➕
    JOHNSON, Daine appointed
    director
  19. 2014-01-31
    ➖
    JOHNSON, Daine resigned
    director
  20. 2014-01-14
    ➕
    WELLMAN, Simon Paul appointed
    director
  21. 2014-01-14
    ➕
    SMITH, Dave appointed
    director
  22. 2014-01-14
    ➖
    SMITH, Dave resigned
    director
  23. 2013-01-09
    🏢
    Company incorporated
    As 2 MAGPIES SEO LIMITED
  24. 2013-01-09
    ➕
    JOHNSON, Daine appointed
    director

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Senior director age: Director aged approximately 62 — approaching natural succession window.

Succession & seller-readiness

53/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 62. Early succession window.
  • secondary12+ year tenure: Director in role 12 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

2 Magpies Holdings Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
2 Magpies Holdings Ltd
Corporate parent · holds 75-100% shares
ultimate parent
⬇
2 MAGPIES SEO LIMITED
This company · 08354155

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
2 Magpies Holdings Ltd
Corporate entity
75–100%
75–100%75-100% shares · 75-100% voting14/10/2025
3 historic (ceased) PSCs
  • Mr David Smithceased 14/10/2025· 25-50% shares
  • Mr Daine Johnsonceased 14/10/2025· 25-50% shares
  • Mr Simon Paul Wellmanceased 14/10/2025· 25-50% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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———————
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2013-01-09
Jurisdictionengland-wales
Primary SIC62020 — Information technology consultancy activities

Registered office

Grovesnor House
3 Chapel Street
Congleton
Cheshire
CW12 4AB
England

Filing status

Accounts
Next due: 2027-10-31
Last made up to: 2026-01-31
Confirmation statement
Next due: 2026-07-21
Last: 2025-07-07

Officers (3 active · 2 resigned)

JOHNSON, Daine→
director · ~62y · appointed 2014-03-01
View their other companies + combined net worth →
Active
SMITH, David→
director · ~54y · appointed 2014-09-17
View their other companies + combined net worth →
Active
WELLMAN, Simon Paul→
director · ~62y · appointed 2014-01-14
View their other companies + combined net worth →
Active
JOHNSON, Daine→
director · ~62y · appointed 2013-01-09 · resigned 2014-01-31
Resigned
SMITH, Dave→
director · ~54y · appointed 2014-01-14 · resigned 2014-01-14
Resigned

Click a director name to see their full track record across all companies.

Recent filings (44 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2026-05-29
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-20
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC02
2025-10-15
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-15
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-15
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-15
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-07-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-07-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-08-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-07-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-09-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-07-07
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-10-21