AMPLIFYCFO LTD

💤Zombieactive
08375196 · ltd · incorporated 2013-01-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£29.9k
book net assets
Opportunity
71/100
Strong
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What this business does
Primary activity: Activities of mortgage finance companies
Sector: Financial & insurance
ALSO REGISTERED FOR
  • 68320Management of real estate on a fee or contract basis
  • 81100SIC 81100
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 71/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: medium (77/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (2 active, 4 linked, 3 with DOB)
85
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
38 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
77
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £29,914
Net assets shrinking
Down £993 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£30k
↓ 3.2% YoY
Current Assets
£26k
~ YoY
Current Liabilities
—
£0£6k£12k£19k£25k£31kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£29.9k£31.0k
Current assets£25.7k£25.9k
Net assets£29.9k£30.9k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
  1. 2025-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-08-26
    ✏️
    certificate-change-of-name-company
    change-of-name · CERTNM
  3. 2024-09-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2024-04-17
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  5. 2024-04-16
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  6. 2023-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-09-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2021-10-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2021-04-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-12-29
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  11. 2020-01-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2019-04-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2018-12-27
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  14. 2018-10-30
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  15. 2017-10-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2016-10-30
    ➖
    WILLIAMS, Richard Mark resigned
    director
  17. 2014-09-01
    ➕
    WILLIAMS, Joanne Glenda appointed
    director
  18. 2014-08-31
    ➖
    EWINS, Aanand William resigned
    director
  19. 2013-03-07
    ➕
    WILLIAMS, Richard Mark appointed
    director
  20. 2013-01-25
    🏢
    Company incorporated
    As AMPLIFYCFO LTD
  21. 2013-01-25
    ➕
    WILLIAMS, Richard Mark appointed
    secretary
  22. 2013-01-25
    ➕
    EWINS, Aanand William appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 med ·
Name changed recently
medium

Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.

Evidence: 2025-08-26: certificate-change-of-name-company

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Joanne Williams
Individual · British · DOB 03/1973 · age 53
75–100%
—75-100% shares12/01/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2013-01-25
Jurisdictionengland-wales
Primary SIC64922 — Activities of mortgage finance companies

Registered office

69 High St
Bidford On Avon
B50 4BG

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-02-08
Last: 2026-01-25

Officers (2 active · 2 resigned)

WILLIAMS, Richard Mark→
secretary · appointed 2013-01-25
View their other companies + combined net worth →
Active
WILLIAMS, Joanne Glenda→
director · ~52y · appointed 2014-09-01
View their other companies + combined net worth →
Active
EWINS, Aanand William→
director · ~38y · appointed 2013-01-25 · resigned 2014-08-31
Resigned
WILLIAMS, Richard Mark→
director · ~58y · appointed 2013-03-07 · resigned 2016-10-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (38 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-31
accounts-with-accounts-type-micro-entity
accounts · AA
2025-09-30
certificate-change-of-name-company
change-of-name · CERTNM
2025-08-26
confirmation-statement-with-updates
confirmation-statement · CS01
2025-02-23
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-29
gazette-filings-brought-up-to-date
gazette · DISS40
2024-04-17
gazette-notice-compulsory
gazette · GAZ1
2024-04-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-10
accounts-with-accounts-type-micro-entity
accounts · AA
2023-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-05
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-01-30
accounts-with-accounts-type-micro-entity
accounts · AA
2021-10-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-04-05
accounts-with-accounts-type-micro-entity
accounts · AA
2021-04-01