FLORA DIRECT LIMITED
Opportunity 74/100 (strong), bankability 85/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Refinance opportunity
1 live charge · oldest 11.0y
Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.
- · Oldest live charge is 11.0 years old — likely at or near maturity.
- · Single lender — cleanest path to refinance.
- · Distress signals active — lender appetite narrows.
Data confidence
Overall: medium (77/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 | 2023-12-31 |
|---|---|---|
| Total assets | £20.5k | £20.5k |
| Current assets | £24.0k | £24.0k |
| Cash | £673 | £673 |
| Debtors | £23.3k | £23.3k |
| Net assets | £20.5k | £20.5k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (20 events)Click to expand
- 2025-09-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-03📄accounts-with-accounts-type-smallaccounts · AA
- 2023-09-27📄accounts-with-accounts-type-smallaccounts · AA
- 2022-09-29📄accounts-with-accounts-type-smallaccounts · AA
- 2021-12-14📄mortgage-satisfy-charge-fullmortgage · MR04
- 2021-12-14🔓Charge satisfied #1
- 2021-06-08📄accounts-with-accounts-type-smallaccounts · AA
- 2020-10-06📄accounts-with-accounts-type-smallaccounts · AA
- 2019-09-30📄accounts-with-accounts-type-smallaccounts · AA
- 2018-10-05📄accounts-with-accounts-type-smallaccounts · AA
- 2017-10-09📄accounts-with-accounts-type-smallaccounts · AA
- 2016-10-08📄accounts-with-accounts-type-smallaccounts · AA
- 2016-02-22📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-07-07📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2015-06-18📄accounts-with-accounts-type-smallaccounts · AA
- 2015-06-18🔒Charge registered #1Lender: Cooperatieve Rabobank Westland U.A.
- 2015-02-23📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2013-02-19🏢Company incorporatedAs FLORA DIRECT LIMITED
- 2013-02-19➕TROW, Elizabeth Jane appointedsecretary
- 2013-02-19➕VAN DER VIJVER, Isaac Sjaak appointeddirector
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +No director turnover: Company is 13 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 13 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Unitrade Group B.V. is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Unitrade Group B.V. Corporate entity | 75–100% | 75–100% | board controlsig. influence75-100% shares · 75-100% voting · board control · significant influence · firm interest | 01/02/2017 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 0 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Cooperatieve Rabobank Westland U.A. | A registered charge | 1 property | 18/06/2015 | 14/12/2021 |