ASSURED FIRE SERVICES LTD

🌳Matureactive
08452203 · ltd · incorporated 2013-03-19
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
  • · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
79/100
Strong
🔔
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What this business does
Primary activity: Security systems service activities
Sector: Administrative & support services
ALSO REGISTERED FOR
  • 96090Other service activities n.e.c.
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 79/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

Data confidence

Overall: medium (60/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
7 officers (3 active, 7 linked, 5 with DOB)
84
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
15 connected companies via shared directors
90
Filing history
59 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
79/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (34 events)Click to expand
  1. 2025-09-16
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2024-10-05
    📄
    legacy
    accounts · PARENT_ACC
  3. 2024-10-05
    📄
    legacy
    other · GUARANTEE2
  4. 2024-09-14
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2024-09-14
    📄
    legacy
    other · AGREEMENT2
  6. 2024-05-08
    ➖
    ROBERTS, Dawn Carolyn resigned
    director
  7. 2024-05-08
    ➖
    ROBERTS, John Stephen resigned
    director
  8. 2024-05-08
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  9. 2024-05-08
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2024-05-08
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  11. 2024-05-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2024-02-21
    📄
    change-account-reference-date-company-previous-shortened
    accounts · AA01
  13. 2024-02-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2023-09-13
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  15. 2023-09-01
    ➖
    ROBERTS, Dawn Carolyn resigned
    secretary
  16. 2023-08-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  17. 2023-08-10
    📍
    change-registered-office-situation-company-with-old-jurisdiction-new-jurisdiction
    address · AD05
  18. 2023-08-04
    📄
    appoint-person-secretary-company-with-name-date
    officers · AP03
  19. 2023-08-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  20. 2023-08-04
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  21. 2023-08-04
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  22. 2023-08-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  23. 2023-08-04
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  24. 2023-07-28
    ➕
    WORTHEY, Sharron Louise appointed
    secretary
  25. 2023-07-28
    ➕
    POLLARD, Richard John appointed
    director
  26. 2023-07-28
    ➕
    ROBINSON, Gary appointed
    director
  27. 2023-03-29
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  28. 2023-03-29
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  29. 2018-10-25
    ➖
    WATSON, Colin Anthony Clare resigned
    director
  30. 2017-04-06
    ➕
    ROBERTS, Dawn Carolyn appointed
    director
  31. 2013-03-19
    🏢
    Company incorporated
    As ASSURED FIRE SERVICES LTD
  32. 2013-03-19
    ➕
    ROBERTS, Dawn Carolyn appointed
    secretary
  33. 2013-03-19
    ➕
    ROBERTS, John Stephen appointed
    director
  34. 2013-03-19
    ➕
    WATSON, Colin Anthony Clare appointed
    director

Owner dependency

66/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 63 — approaching natural succession window.

Succession & seller-readiness

56/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 63. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Hoyles Fire & Safety Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Hoyles Fire & Safety Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
ASSURED FIRE SERVICES LTD
This company · 08452203

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Hoyles Fire & Safety Limited
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control28/07/2023
3 historic (ceased) PSCs
  • Mrs Dawn Carolyn Robertsceased 28/07/2023· significant influence
  • Mr John Stephen Robertsceased 28/07/2023· 50-75% shares
  • Mr Colin Anthony Clare Watsonceased 25/10/2018· 50-75% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2013-03-19
Jurisdictionengland-wales
Primary SIC80200 — Security systems service activities

Registered office

Premier House
2 Jubilee Way
Elland
HX5 9DY
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-04-11
Last: 2026-03-28

Officers (3 active · 4 resigned)

WORTHEY, Sharron Louise→
secretary · appointed 2023-07-28
View their other companies + combined net worth →
Active
POLLARD, Richard John→
director · ~63y · appointed 2023-07-28
View their other companies + combined net worth →
Active
ROBINSON, Gary→
director · ~57y · appointed 2023-07-28
View their other companies + combined net worth →
Active
ROBERTS, Dawn Carolyn→
secretary · appointed 2013-03-19 · resigned 2023-09-01
Resigned
ROBERTS, Dawn Carolyn→
director · ~64y · appointed 2017-04-06 · resigned 2024-05-08
Resigned
ROBERTS, John Stephen→
director · ~66y · appointed 2013-03-19 · resigned 2024-05-08
Resigned
WATSON, Colin Anthony Clare→
director · ~73y · appointed 2013-03-19 · resigned 2018-10-25
Resigned

Click a director name to see their full track record across all companies.

Recent filings (59 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-31
accounts-with-accounts-type-dormant
accounts · AA
2025-09-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-02
legacy
accounts · PARENT_ACC
2024-10-05
legacy
other · GUARANTEE2
2024-10-05
accounts-with-accounts-type-dormant
accounts · AA
2024-09-14
legacy
other · AGREEMENT2
2024-09-14
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-05-08
termination-director-company-with-name-termination-date
officers · TM01
2024-05-08
termination-director-company-with-name-termination-date
officers · TM01
2024-05-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-05-07
confirmation-statement-with-updates
confirmation-statement · CS01
2024-04-02
change-account-reference-date-company-previous-shortened
accounts · AA01
2024-02-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-02-21
termination-secretary-company-with-name-termination-date
officers · TM02
2023-09-13