AXIOM BRANDS LIMITED

🌳Matureactive
08453352 · ltd · incorporated 2013-03-20
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 5.6y old — refinance window within 12 months
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
book net assets
Opportunity
74/100
Strong
🔔
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What this business does
Primary activity: SIC 46342
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 80/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

🏦

Refinance opportunity

1 live charge · oldest 5.6y

85/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 5.6 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
48 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Dec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
  1. 2025-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2025-05-20
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  3. 2025-05-20
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-05-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2025-05-20
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2024-09-30
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2024-04-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2024-04-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  9. 2024-04-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  10. 2024-04-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2023-09-27
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2023-03-28
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2022-04-08
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2022-04-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2021-09-28
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  16. 2020-11-12
    📄
    capital-alter-shares-subdivision
    capital · SH02
  17. 2020-11-06
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  18. 2020-11-02
    🔒
    Charge registered #1
    Lender: Barclays Security Trustee Limited
  19. 2020-10-14
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  20. 2020-10-13
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  21. 2019-12-02
    HAGAN, Katherine Elizabeth appointed
    director
  22. 2019-12-02
    CANNON, Elizabeth Anne resigned
    director
  23. 2019-05-15
    BAYLISS, Ian Mark appointed
    director
  24. 2013-03-20
    🏢
    Company incorporated
    As AXIOM BRANDS LIMITED
  25. 2013-03-20
    CANNON, Elizabeth Anne appointed
    director

Owner dependency

58/100
Moderate — manageable with handover

Some founder dependency, but not acute. A structured handover period should cover most risk.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Ms Katherine Elizabeth Hagan
Individual · British · DOB 08/1988 · age 38
2550%
25–50%board control25-50% shares · 25-50% voting · board control14/10/2019
Mr Ian Mark Bayliss
Individual · British · DOB 05/1985 · age 41
2550%
25–50%25-50% shares · 25-50% voting07/03/2017
1 historic (ceased) PSC
  • Mrs Elizabeth Anne Cannonceased 14/10/2019· 50-75% shares · 50-75% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2013-03-20
Jurisdictionengland-wales
Primary SIC46342 — SIC 46342

Registered office

Egerton House
68 Baker Street
Weybridge
Surrey
KT13 8AL
England

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-04-03
Last: 2026-03-20

Officers (2 active · 1 resigned)

BAYLISS, Ian Mark
director · ~41y · appointed 2019-05-15
View their other companies + combined net worth →
Active
HAGAN, Katherine Elizabeth
director · ~38y · appointed 2019-12-02
View their other companies + combined net worth →
Active
CANNON, Elizabeth Anne
director · ~69y · appointed 2013-03-20 · resigned 2019-12-02
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
Barclays
Barclays Security Trustee Limited
A registered charge02/11/2020
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (48 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-26
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-30
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-05-20
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-05-20
change-person-director-company-with-change-date
officers · CH01
2025-05-20
change-person-director-company-with-change-date
officers · CH01
2025-05-20
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-20
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-30
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-04-23
change-person-director-company-with-change-date
officers · CH01
2024-04-23
change-person-director-company-with-change-date
officers · CH01
2024-04-23
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-04-23
confirmation-statement-with-updates
confirmation-statement · CS01
2024-03-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-09-27
confirmation-statement-with-updates
confirmation-statement · CS01
2023-03-28